-+ 0.00%
-+ 0.00%
-+ 0.00%

Musinsa to open 400-pyeong standalone Beauty stores in Seoul Hongdae, Seongsu in September and November

PUBT·08/31/2026 01:29:53
Listen to the news
Musinsa to open 400-pyeong standalone Beauty stores in Seoul Hongdae, Seongsu in September and November
  • Musinsa accelerated offline expansion in H1 2026, opening 12 stores in Q2, including 10 in South Korea.
  • China push widened with two Musinsa Standard stores launched in April, in Shanghai, Hangzhou.
  • Planned rollout targets beauty-led growth with 400-pyeong standalone Musinsa Beauty stores in Seoul’s Hongdae, Seongsu in September, November.
  • Japan, China expansion set for October with an Osaka pop-up, followed by a Shenzhen store combining K-fashion brands, Musinsa Standard.
  • Investment program includes AI-native hiring, logistics efficiency spending, expanded Japan, China marketing to support overseas growth.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Musinsa Co. Ltd. published the original content used to generate this news brief on August 31, 2026, and is solely responsible for the information contained therein.