According to the CITIC Construction Investment Research Report, global TV demand recovered moderately in 2026H1, with significant regional differentiation, weak recovery in Europe and the US, high growth in emerging markets, and the contraction of domestic stocks depended on structural upgrading. The panel side showed a trend of volume reduction and area increase, and the average size increased. The market share of mainland Chinese manufacturers exceeded 70%, dominated by BOE and TCL Huaxing. The competitive landscape is concentrated at the top, and the differentiation between Chinese and Korean brands has intensified, and TCL and Hisense have achieved both increases in share and profit through high-end and globalization. The product side has a large screen and miniLED volume, and the Chinese brand has a first-mover advantage. Panel prices fell in Q3 to ease cost pressure, and there is still room to improve the share and profit margins of Chinese panel manufacturers and black power brands in the medium to long term.

According to the CITIC Construction Investment Research Report, global TV demand recovered moderately in 2026H1, with significant regional differentiation, weak recovery in Europe and the US, high growth in emerging markets, and the contraction of domestic stocks depended on structural upgrading. The panel side showed a trend of volume reduction and area increase, and the average size increased. The market share of mainland Chinese manufacturers exceeded 70%, dominated by BOE and TCL Huaxing. The competitive landscape is concentrated at the top, and the differentiation between Chinese and Korean brands has intensified, and TCL and Hisense have achieved both increases in share and profit through high-end and globalization. The product side has a large screen and miniLED volume, and the Chinese brand has a first-mover advantage. Panel prices fell in Q3 to ease cost pressure, and there is still room to improve the share and profit margins of Chinese panel manufacturers and black power brands in the medium to long term.