Baozun E-Commerce-W (09991) announced interim results. Net profit attributable to shareholders of 9.561 million yuan turned a year-on-year loss into profit

According to Zhitong Finance App News, Baozun E-Commerce - W (09991) announced interim results for the six months ended June 30, 2026. The group achieved total net revenue of RMB 5.124 billion (same unit), an increase of 10.98%; net profit attributable to common shareholders of Baozun E-commerce Co., Ltd. was 9.561 million yuan, which turned a loss into a profit over the previous year; net profit per share was 0.05 yuan.

According to the announcement, the increase in revenue was mainly driven by the Group's two business lines. For the six months ended June 30, 2026, the Group's non-GAAP operating profit increased to $82.4 million, while the non-GAAP operating loss for the same period in 2025 was $60.8 million, mainly due to improvements in business quality and operational efficiency.

In the first six months ending June 30, 2026, BBM's total revenue increased 30.3% year over year to 1,023 billion yuan. At the end of June 2026, the number of offline stores managed by the Group was 184, including 167 GAP stores and 17 other emerging brand stores managed by the Group. The Group's key strategic pillars for 2026 focus on Gap's product sales, channel expansion and marketing plans, which aim to establish healthy revenue momentum while continuously improving profitability.