OLIVIA RODRIGO IS FINALLY GETTING THE MOUNTAIN DEW® BAJA BLAST® OF HER DREAMS WITH THE ALL-NEW YOU SEEM PRETTY PINK FOR A BAJA BLAST®

The first-ever pink twist on the iconic drink debuts exclusively at Taco Bell's Live Más Cafés and Daisy Chain Fields on August 29 before heading nationwide on September 24.

TLDR:

• Olivia Rodrigo has been a MOUNTAIN DEW Baja Blast loyalist for years. Now, Taco Bell is putting a pink spin on her go-to sip. Introducing You Seem Pretty Pink for a Baja Blast, the fan-favorite drink's first-ever pink twist inspired by the aesthetic of Olivia's recent album, You Seem Pretty Sad for a Girl So In Love.
• Fans can get the first taste exclusively at Live Más Cafés beginning August 29, before the pink lemonade-inspired drink lands on Taco Bell menus nationwide on September 24 for a limited time. 
• Celebrations kick off August 29 with Olivia-inspired takeovers and sticker giveaways at Live Más Cafés in California, Las Vegas, and Texas, and continue at the inaugural Daisy Chain Fields Festival, where attendees can be among the first to sip You Seem Pretty Pink for a Baja Blast, have the opportunity to score limited-edition merch, and explore an immersive Taco Bell activation inspired by Olivia's world.
• Taco Bell Rewards Members will have the chance to get their hands on an exclusive Pretty Pink Picnic Kit Tuesday Drop on September 29th. 
• You Seem Pretty Pink for a Baja Blast, merch, and Daisy Chain Fields activation assets can be found here.

IRVINE, Calif., Aug. 27, 2026 /PRNewswire/ -- For years, Olivia Rodrigo has made Taco Bell and MOUNTAIN DEW Baja Blast part of her routine. Now, the longtime fan is putting her own stamp on the sip with You Seem Pretty Pink for a Baja Blast, the first-ever pink twist on the iconic drink.

Blending MOUNTAIN DEW Baja Blast's signature tropical lime flavor with refreshing pink lemonade notes, You Seem Pretty Pink for a Baja Blast debuts August 29 exclusively at Live Más Cafés before arriving at Taco Bell restaurants nationwide for a limited time on September 24. The collaboration will also come to life through limited-edition merchandise, immersive fan experiences and a first-of-its-kind activation at Olivia's inaugural Daisy Chain Fields Festival on August 29.

"One of my favorite drinks ever is a MOUNTAIN DEW Baja Blast, so I genuinely cannot believe You Seem Pretty Pink for a Baja Blast is real," says Olivia. "I'm so excited for everyone to try it at Daisy Chain Fields and at Live Más Café in just a few days!"

An Obsession Years in the Making

Inspired by Olivia's favorite flavors, Taco Bell blended the signature tropical lime taste of MOUNTAIN DEW Baja Blast with the refreshing flavor of pink lemonade, creating a vibrant pink twist inspired by her new musical era. Plus, the collaboration extends beyond the beverage itself, with a playful name inspired by Olivia's new album and custom Pretty Pink packaging designed to capture her unmistakable aesthetic.

For a drink inspired by one of Taco Bell's biggest beverage fans, there was only one place to launch it: Live Más Café, the brand's home for bold beverage innovation and the go-to destination for unexpected sips. On August 29, fans can be the among the first to try You Seem Pretty Pink for a Baja Blast and receive a free sticker with purchase at Live Más Cafe locations across Southern California, Dallas, Houston and Las Vegas, while supplies last. As one of the first beverages to debut at Live Más Cafés before hitting menus nationwide, You Seem Pretty Pink for a Baja Blast marks an exciting new chapter for the brand's growing beverage concept.

Beginning August 29 Live Más Cafe fans can enjoy:

• You Seem Pretty Pink for a Baja Blast (Small $2.99* / Medium $3.19* / Large $3.39*) — The iconic tropical lime flavor of MOUNTAIN DEW Baja Blast, elevated with a refreshing pink lemonade twist inspired by Olivia Rodrigo's favorite flavors.

"When someone loves Taco Bell as much as Olivia does, the opportunity goes far beyond creating a new drink," said Luis Restrepo, Chief Marketing Officer at Taco Bell. "We built a whole world around that shared love – from Live Más Café to Daisy Chain Fields Festival – for the fans who love them both."

"The best partnerships create something fans didn't see coming. That's what we've always aimed to do with Taco Bell," said Scott Finlow, Chief Marketing Officer, PepsiCo Global Away from Home. "Supporting Taco Bell's collaboration with Olivia Rodrigo gave us the opportunity to transform the iconic tropical lime flavor of Mountain Dew Baja Blast into a bold expression of her creativity, delivering a fresh experience fans could get excited about."

A Weekend with a Little Extra Flavor

To celebrate the launch, Taco Bell is bringing You Seem Pretty Pink for a Baja Blast to the inaugural Daisy Chain Fields Festival and transforming the Live Más Café in Irvine, CA into the ultimate destination for fans to experience the collaboration. From immersive photo moments and opportunities for exclusive merch to themed café takeovers, fans can step into Olivia's Pretty Pink world wherever they celebrate.

• UCI Live Más Café Takeover (August 28): Fans visiting the Irvine Live Más Café will have the first opportunity to purchase the You Seem Pretty Pink for a Baja Blast ahead of launch as part of an Olivia-inspired takeover featuring her music in store, photo moments, and personalized tote bags free with purchase while supplies last*
• Live Más Café Giveaway: You Seem Pretty Pink for a Baja Blast hits Live Más Cafés across California, Las Vegas, Dallas and Houston, bringing the Olivia-takeover to even more fans with themed décor and exclusive sticker giveaways while supplies last**.
• Daisy Chain Fields Festival (August 29): You Seem Pretty Pink for a Baja Blast will also have a starring role at Olivia Rodrigo's inaugural Daisy Chain Fields Festival. Festival goers can step inside Taco Bell's immersive experience for sips of the signature drink, opportunities for limited-edition merchandise, interactive fan moments, photo opportunities inspired by Olivia's latest era, and more.

The First Sip Goes National

On September 24, You Seem Pretty Pink for a Baja Blast will be available for a limited time at Taco Bell restaurants nationwide, giving fans everywhere the chance to experience Olivia Rodrigo's colorful take on the iconic favorite. Fans looking for an extra-cool twist can also head to Live Más Cafés, where the You Seem Pretty Pink for a Baja Blast Freeze will be available for a limited time.

• You Seem Pretty Pink for a Baja Blast Freeze (Regular $3.89*** / Large $4.09***) — Available exclusively at Live Más Cafés, the frozen version delivers an icy take on the You Seem Pretty Pink for a Baja Blast experience.

To celebrate the nationwide launch, Taco Bell Rewards Members can unlock an exclusive Pretty Pink Tuesday Drop on September 29^th: the limited-edition Pretty Pink Picnic Kit, complete with the You Seem Pretty Pink for a Baja Blast Blanket and basket – everything fans need for the ultimate MOUNTAIN DEW Baja Blast picnic****.

Taking the Sip International

Following its U.S. debut, You Seem Pretty Pink for a Baja Blast will arrive at participating Taco Bell locations across Canada for a limited time beginning October 1. The expansion gives even more fans the chance to experience Olivia's pink lemonade spin on the beloved beverage.

* With purchase of a qualifying small, medium or large Pretty Pink Baja Blast drink at the kiosk, receive one (1) free Olivia Rodrigo X Live Más Café tote bag. Offer valid in-store only at 4101 Campus Ave, Irvine, CA 92612 on August 28, 2026 from 4PM to 7 PM. Limit one (1) free tote bag per order and per person. While supplies last. Very limited quantities. No substitutions or cash value. Not valid with any other offer. Offer subject to availability and may be modified or terminated at any time. Tote is a promotional item, not for resale. Void where prohibited.

**With purchase of a qualifying small, medium or large Pretty Pink Baja Blast drink at the kiosk, receive one (1) randomly selected Olivia Rodrigo X Live Más Café sticker. Offer valid in-store only at participating Live Más Café Taco Bell locations in California (excluding the 4101 Campus Ave. location), Nevada, and Texas (https://locations.tacobell.com/store-locators/live-mas-cafe-near-me.html) on August 29, 2026 beginning at 11:00 PM local time. Limit one (1) free giveaway per order and per person. While supplies last. Very limited quantities. No substitutions or cash value. Not valid with any other offer. Offer subject to availability and may be modified or terminated at any time. Stickers are a promotional item, not for resale. Not intended for skin use. Void where prohibited.

***At participating locations for a limited time only, while supplies last. Contact restaurant for prices, hours and participation, which vary. Taxes extra. Prices may be higher with delivery.

**** NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR OPPORTUNITY TO WIN. Taco Bell^® x Pretty Pink Picnic Kit Tuesday Drops Sweepstakes is open only to Taco Bell Rewards program members who are legal residents of the 50 U.S./D.C., 16 years of age or older who possess a web-enabled mobile device as of 9/29/26. Minors must have parent's permission to enter. Begins at 2:00 p.m. PT & ends at 3:00 p.m. PT on 9/29/26. Limit one (1) entry per person, email address or Taco Bell Rewards program account ("Account"). 

Establishing an Account is free. Terms apply. Three Hundred (300) Prizes: One (1) Sponsor-specified Pretty Pink Picnic Kit including one (1) picnic basket and one (1) blanket. ARV: $113 each. Total ARV of all Prizes: $33,900. Prize details are at Sponsor's sole discretion. Limit one (1) Prize per person, email address or Account. Odds of winning depend upon the number of eligible entries received. Winners will be notified by Administrator on or about 10/2/26 to the email address provided in their entry (which must be the same email address that is associated with the Account used for entry). U.S. Law governs this Sweepstakes. Void where prohibited or otherwise restricted by law. Subject to complete Official Rules and Taco Bell's Privacy Policy. Sponsor: Taco Bell Corp., 1 Glen Bell Way, Irvine, CA 92618. Administrator: Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747.

About Taco Bell Corp.

Since 1962, Taco Bell has brought innovative, craveable Mexican-inspired food to generations of fans. As one of the world's leading restaurant brands, Taco Bell serves millions of customers each week across nearly 10,000 restaurants in more than 40 countries. Known for its cultural impact, fan-first mindset, and history of defying expectations, Taco Bell has been recognized as one of Fast Company's World's Most Innovative Companies and one of TIME's Most Influential Companies. For more information about Taco Bell, visit www.TacoBell.com and www.TacoBell.com/news. Stay up to date on all things Taco Bell by following us on Instagram, LinkedIn, TikTok, X, and YouTube.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and drinks, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

Jacqueline Cisneros – Taco Bell Corp.

jacqueline.cisneros@yum.com

Megan Reilly – Edelman

Megan.Reilly@edelman.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/olivia-rodrigo-is-finally-getting-the-mountain-dew-baja-blast-of-her-dreams-with-the-all-new-you-seem-pretty-pink-for-a-baja-blast-302861094.html

SOURCE Taco Bell Corp.