The net profit of Bilibili-W (09626) increased 55% year-on-year to 339.1 million yuan in the second quarter, and the overall ecology continued to grow

According to the Zhitong Finance App, Bilibili-W (09626) announced financial results for the second quarter of 2026. The total net turnover reached RMB 7.94 billion, an increase of 8% over the previous year. Advertising revenue (the main driver of total net turnover) was RMB 3.13 billion, up 28% year over year. Gross profit was RMB 2.95 billion, an increase of 10% over the previous year. The gross margin was 37.2%, up from 36.5% in the same period in 2025. Net profit was RMB 339.1 million, an increase of 55% over the previous year. The net profit margin was 4.3%, up from 3.0% in the same period in 2025. Adjusted net profit was RMB 703.6 million, an increase of 25% over the previous year. The adjusted net profit margin was 8.9%, up from 7.6% in the same period in 2025.

“In the second quarter, we achieved steady performance, and the overall ecosystem continued to grow,” said Mr. Chen Rui, Chairman and CEO of Bilibili. “The supply of high-quality content and the (unique) interest community continued to increase user participation, driving the number of daily active users to 117 million and 371 million monthly active users. Total user usage time increased by more than 14% year over year. In an age where content is becoming more and more abundant and attention is scarce, the importance of content quality and emotional connection is more prominent than ever before, and Bilibili is a platform that combines both in today's Internet ecosystem. As AI helps us carry out this mission more accurately and on a larger scale, we are confident about future development prospects.”

Mr. Fan Xin, Chief Financial Officer of Bilibili, said, “In the second quarter, we once again achieved steady financial performance. Revenue continued to grow and profits further increased. Total net turnover increased 8% year over year to RMB 7.9 billion, gross profit increased 10% year over year, and gross margin increased to 37.2%, achieving an increase for the 16th consecutive quarter. Net profit increased 55% year over year, thanks to continued revenue growth and increased operating leverage. Looking ahead, we will continue to invest prudently and actively give back to shareholders through share repurchase programs to create sustainable long-term value for shareholders.”