NIQ report finds nearly 75% of shoppers use AI for product discovery

• NIQ published a global report on how AI, retail media, and social commerce are reshaping the consumer purchase journey.
• Nearly 75% of shoppers use AI for product discovery; 20% already use AI during the shopping process.
• Retail media is valued at USD 184 billion globally, reinforcing its role in steering product visibility and conversion.
• Data point to regional divergence: nearly one-third of Western consumers bought items discovered on social platforms; 68% of North Americans have not.
• Brands face rising execution risk as AI-driven recommendations intensify competition for digital shelf placement, product content quality, and discoverability.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. NIQ Global Intelligence plc published the original content used to generate this news brief via Business Wire (Ref. ID: 20260827177247) on August 27, 2026, and is solely responsible for the information contained therein.