From blooming everywhere to only one store left in Beijing, another ancient morning tea brand ushered in an inflection point in market contraction. The reporter noticed that there is only one store left in the Beijing market of Happy Lemon, the original influencer tea drink, and the number of stores in many parts of the country is shrinking at the same time. A staff member at the Happy Lemon store said that now there are too many new tea brands, which have also affected the store to a certain extent, and sales have declined from before. However, at present, raw materials still need to be purchased through the headquarters. The phenomenon of Happy Lemon shrinking in Beijing is not an exception. Many consumers lamented on social platforms that the brand is gradually fading out of the public eye. One after another, consumers posted on social platforms and checked in the last Happy Lemon in Xi'an, Zibo, Chengdu, etc. The reporter saw through the narrow-door dining platform that Happy Lemon currently has 47 stores nationwide. According to industry insiders, the domestic tea industry has entered a stage of strong differentiation with deep stock development. The living space for established players with lagging product updates, poor operational efficiency, and insufficient digital ability continues to be squeezed. Feelings can no longer support the long-term development of the brand. Full-dimensional upgrading is the core path through the reshuffle cycle.

From blooming everywhere to only one store left in Beijing, another ancient morning tea brand ushered in an inflection point in market contraction. The reporter noticed that there is only one store left in the Beijing market of Happy Lemon, the original influencer tea drink, and the number of stores in many parts of the country is shrinking at the same time. A staff member at the Happy Lemon store said that now there are too many new tea brands, which have also affected the store to a certain extent, and sales have declined from before. However, at present, raw materials still need to be purchased through the headquarters. The phenomenon of Happy Lemon shrinking in Beijing is not an exception. Many consumers lamented on social platforms that the brand is gradually fading out of the public eye. One after another, consumers posted on social platforms and checked in the last Happy Lemon in Xi'an, Zibo, Chengdu, etc. The reporter saw through the narrow-door dining platform that Happy Lemon currently has 47 stores nationwide. According to industry insiders, the domestic tea industry has entered a stage of strong differentiation with deep stock development. The living space for established players with lagging product updates, poor operational efficiency, and insufficient digital ability continues to be squeezed. Feelings can no longer support the long-term development of the brand. Full-dimensional upgrading is the core path through the reshuffle cycle.