According to Counterpoint Research's latest report, the Apple iPhone 17 became the world's best-selling smartphone in the second quarter of 2026, accounting for 6% of global smartphone sales. Apple and Samsung each had 5 models in the top ten, accounting for 26% of global smartphone sales, an increase of 2% over the previous year. Despite an 11% decline in the overall market, brands are shifting their focus to high-end and flagship models in response to the global RAM shortage, and the sales contribution rate of the top ten models remains high.

According to Counterpoint Research's latest report, the Apple iPhone 17 became the world's best-selling smartphone in the second quarter of 2026, accounting for 6% of global smartphone sales. Apple and Samsung each had 5 models in the top ten, accounting for 26% of global smartphone sales, an increase of 2% over the previous year. Despite an 11% decline in the overall market, brands are shifting their focus to high-end and flagship models in response to the global RAM shortage, and the sales contribution rate of the top ten models remains high.