Notion Capital backs service-as-software startups, targets software-like margins as AI cuts delivery costs

• Notion Capital Managers LLP will increase investment in “service-as-software” companies that sell outcomes as services, supported by AI-driven delivery.
• Strategy targets larger services markets, seeking faster sales cycles through outcome-based pricing rather than seat-based SaaS subscriptions.
• Investment focus will favor models where delivery costs fall each quarter, pushing gross margins toward software-like levels over time.
• Performance tracking will prioritize revenue per service operator, time-to-deliver, utilization, automation share, contract renewals, contract expansions, and NPS.
• Firm aims to shape expectations ahead of Series B and C funding by clarifying acceptable margin and retention benchmarks for the category.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Notion Capital Managers LLP published the original content used to generate this news brief on August 26, 2026, and is solely responsible for the information contained therein.