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Enterstore, backed by Hartenberg, buys 80% stake in Joe Merino

PUBT·08/26/2026 10:34:53
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Enterstore, backed by Hartenberg, buys 80% stake in Joe Merino
  • Enterstore, backed by Hartenberg Holding, bought an 80% stake in Dutch direct-to-consumer menswear brand Joe Merino.
  • Joe Merino, founded in 2011, sells premium merino wool essentials and generated more than EUR 15 million in revenue.
  • The brand serves customers in 40+ countries, with core markets in the Netherlands, Belgium, and Germany.
  • Joe Merino sells direct-to-consumer, mainly online, supported by three flagship stores in Amsterdam, Antwerp, and Düsseldorf.
  • Founder Ron Beckers retained a minority stake; Hartenberg Capital investment director Jozef Kováč described the deal as a long-term scaling platform.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Hartenberg Capital sro published the original content used to generate this news brief on August 26, 2026, and is solely responsible for the information contained therein.