Zhaoxun Media (301102.SZ) announced first-half results, changing profit to loss of RMB 28.498,900

Zhitong Finance App News, Zhaoxun Media (301102.SZ) released the 2026 semi-annual report. During the reporting period, the company achieved revenue of 217 million yuan, a year-on-year decrease of 25.93%. The net loss attributable to shareholders of the listed company was RMB 284.989 million. The net loss of non-recurring profit and loss attributable to shareholders of the listed company was RMB 28.1926 million. The main reason is that the company's high-speed rail media advertising business was affected by adjustments in customer marketing strategies, and operating income declined year-on-year; compounded by pressure on the revenue side and increased competition in the industry, net profit declined accordingly. There were no major changes in the company's main business, main services, or main business model during the reporting period.