Meta Reportedly Readies Hatch AI Platform, With Premium Plans Near $200 a Month

Meta Platforms, Inc. (NASDAQ:META) stock gained by about half a percent during Tuesday’s premarket session as risk appetite firms with big-tech leadership. Nasdaq futures are up 0.49% while S&P 500 futures have gained 0.20%.

Meta Prepares Hatch AI Agent Platform

Meta is moving to turn its sizable AI investments into new consumer revenue streams. The company plans to launch an internally developed AI-agent platform, called Hatch, within the coming weeks, according to The Information.

Meta has considered a tiered subscription model for Hatch. Its highest-priced plan could cost $199.99 per month and offer higher usage limits, the report said.

The platform would give users access to AI agents that can interact with websites and services, complete tasks and use specialized tools through a customizable dashboard.

WhatsApp Could Expand Agent Reach

Meta is also preparing an AI-agent platform for WhatsApp. The service would allow users to connect and chat with other agents through the messaging app. A limited rollout could begin as soon as this week.

Together, the projects build on CEO Mark Zuckerberg’s push to create AI-driven businesses beyond Meta’s core advertising operation.

Watermelon Adds To Meta’s AI Road Map

The company is also targeting an October release for a new AI model internally called Watermelon, as it accelerates its agentic AI efforts and competes with OpenAI and Anthropic.

Meta plans to monetize AI through greater engagement, improved recommendations, assistants, messaging and devices, rather than relying only on model sales. Its open-weight strategy could lower AI costs while strengthening products that already reach billions of users.

Top ETF Exposure

• First Trust Dow Jones Internet Index Fund (NYSE:FDN): 9.46% Weight
• Invesco AI and Next Gen Software ETF (NYSE:IGPT): 8.91% Weight
• Global X Social Media ETF (NASDAQ:SOCL): 8.76% Weight

Significance: Because META carries such a heavy weight in these funds, any significant inflows or outflows for these ETFs will likely force automatic buying or selling of the stock.

Price Action

META Stock Price Activity: Meta Platforms shares were trading higher by 0.96% at $564.41 during premarket trading on Tuesday, according to Benzinga Pro data.

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