Changes in Hong Kong stocks | Reading Group (00772) rose more than 5% in the afternoon, the “Master of Secrets” public beta was popular, and online article IP gamification entered a new stage

The Zhitong Finance App learned that Reading Text Group (00772) rose nearly 5% in the afternoon. As of press release, it had risen 5.28% to HK$20.74, with a turnover of HK$69.2423 million.

According to the news, Reading Text Group's top IP-adapted MMORPG game “Master of Secrets” was officially released. It exploded the market when it went live. Nearly 5 million new players were added on the first day, and it has been at the top of the iOS free list for nearly six days. The release of “Master of Secrets” marks a new stage in the gamification of online IP content. According to the reading, the game linkage with multiple leading IPs has been scheduled until the end of 2027. Next, games adapted from popular IPs such as “Daredevil the Sky”, “Legend of the Mortal Immortals”, and “Under One Man” will also meet the audience.

Notably, Reading Group's interim results showed that in the first half of the year, revenue from copyright operations and other businesses was 1,691.4 billion yuan, an increase of 40.3% over the previous year. Among them, copyright operating revenue was 1,613.9 billion yuan, an increase of 41.9% over the previous year, mainly driven by rapid growth in various business lines such as short dramas, AI comics, TV series, and IP derivatives. The company is speeding up the diversified expansion from text content to visual content such as movies, animations, skits, AI comics, and derivatives.