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Intouch Insight study finds 79.2% of grocery shoppers use digital tools before or during trips

PUBT·08/24/2026 22:30:21
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Intouch Insight study finds 79.2% of grocery shoppers use digital tools before or during trips
  • Intouch Insight released a grocery retail study showing 79.2% of shoppers use digital tools before or during store trips.
  • Retailer apps or websites led product research at 43.1%, ahead of search engines at 32.2% or in-store browsing at 21.1%.
  • Promotions remain a key traffic driver, with 72.3% checking weekly ads or digital offers on most trips.
  • Availability risk is high: 84.6% reported a negative reaction when advertised items are out of stock.
  • Pickup execution was strong, with 97.1% of orders ready on time; final charges matched checkout totals in 67.4%.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Intouch Insight Ltd. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202608241830PRIMZONEFULLFEED9815047) on August 24, 2026, and is solely responsible for the information contained therein.