AutoTrader data shows UK new-car platform visits rise 9% in August ahead of September plate change

• AutoTrader market data showed new-car buyer engagement rising ahead of the September “76” plate change.
• August visits to its new-car platform rose 9% month-on-month, up 2% year-on-year.
• New-car listings advertised rose 18% year-on-year, up 4% month-on-month; average discount increased to 10.5% from 9.8%.
• EV discounts eased to 11.2% from 11.3%, signaling less aggressive pricing.
• Chinese brands gained broad interest across fuel types; established European and Korean brands led EV enquiries.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. AutoTrader Group plc published the original content used to generate this news brief on August 21, 2026, and is solely responsible for the information contained therein.