Once again, Giant Network (002558.SZ) “Supernatural Operations Group” surpasses 12 million DAU

The Zhitong Finance App learned that on August 24, the number of daily active users (DAU) of “Operation Paranormal” under Giant Network (002558.SZ) exceeded 12 million. In February of this year, the product's DAU surpassed 10 million. After a lapse of half a year, “Supernatural Operations Group” reached another record high with a high base of 10 million daily activities. For a product that has already reached the 10 million DAU level, this growth is particularly rare, and it also provides new data verification for its long-term operating capability.

Since its official launch in January 2025, “Operation Paranormal” has quickly opened up the market with the differentiated gameplay of “Chinese micro-fear+search and retreat”. By the end of the first quarter of 2026, the total number of registered users of the game had exceeded 200 million, and the cumulative turnover exceeded 5 billion yuan, making it one of the top 5 best-selling games in the iOS region several times. Since this year, the expansion of new channels, continuous iteration of content and gameplay, and the continuous expansion of the player ecosystem have become important drivers for this round of DAU growth.

On the channel side, “Operation Paranormal” has continued to expand new user portals since this year. On April 30, the product officially landed on the Hongmeng system. The Hongmeng version reached the top of the Huawei Game Center reservation list before it went live. After launch, it won the top 1 download list of the Huawei App Market, as well as the TOP1 and TOP1 popularity list of Huawei Game Center. In July, the product landed on the Douyin Mini Game Center and quickly became the top 3 platform, adding more than 1 million new users in a single day. In the same period, the number of fans on the official Douyin account of the product grew to more than 3 million, adding nearly 1 million.

On the content side, “Operation Paranormal” continues to maintain high-quality content iterations and gameplay innovations. Recently, products have been linked to content such as “Ghost Blows the Light”, Qi Baishi Art Center, “Mountain Climbing Simulator - Huangshan”, and “Dream of the Red Mansion”. Among them, the “Ghost Blowlights - Yunnan Bug Valley” version, which was launched during the summer, further integrates the original adventure story with the game's core “touch the gold” gameplay. At the gameplay level, the game has successively launched new content such as Infinite Dreams, Super Peek-a-boo, and multiplayer interactive action, continuing to enrich the social and entertainment experience based on the core “search and destroy” gameplay.

The ecosystem of players and creators also continues to expand. From July 31 to August 3 this year, “Operation Supernatural” appeared in 2026 ChinaJoy, creating a special booth with Chinese cultural elements, attracting a large number of players to participate live, and receiving attention and coverage from mainstream media such as CCTV. Online, “Operation Paranormal” has gradually formed an active ecosystem of players and creators on mainstream social platforms such as Douyin, Xiaohongshu, Kuaishou, and video accounts. Up to now, the official Douyin account of the game has more than 3 million followers. Topic #超自然行动组播放量达390亿次；小红书账号粉丝超250万，相关话题累计播放量超百亿次；快手账号粉丝接近500万，相关话题播放量突破千亿次。

Since its launch, the game has continued to build an incentive system for creators. A large number of players have spontaneously produced strategies, plots, and second-generation content around cooperation, confrontation, exploration, and social experiences, continuously reaching pan-game users, providing more content touchpoints for new user acquisition and user activity, and gradually forming a positive cycle of “games produce content and content feed back the game”.