KEEP (03650) released interim results and achieved revenue of 825 million yuan, up 0.4% year on year. Private brand sports products business revenue increased 21.7% year over year

According to the Zhitong Finance App, KEEP (03650) announced results for the six months ended June 30, 2026. The group achieved revenue of 825 million yuan during the period, an increase of 0.4% over the previous year; losses due to company owners were 12.19 million yuan, a year-on-year decrease of 65.59%; and a basic loss of 0.03 yuan per share.

Keep has always anchored the long-term strategic direction of an “AI-driven sports health ecosystem”. In the first half of 2026, the Group's development revolved around two main lines: first, developing the leading sports health language model (LLM) Keepace.ai and applying it to the Keep App; second, promoting the private label sports products business back to a rapid growth path through product upgrades and channel expansion.

The Group continues to invest and develop multi-level AI capabilities to create vertical models of sports and health, promote the implementation of app-side applications, and explore the expansion of B-side application scenarios. In April 2026, the App 9.0 revision brought the product back to the essence of sports, and user indicators such as training rate and retention rate were positively improved; the self-developed vertical sports health model Keepace.ai, which was released at the same time, performed better than mainstream general models in the three core tasks of sports course generation, sports knowledge question and answer, and exercise data interpretation, which proved that in the field of sports health, vertical models are more advantageous in terms of science, safety, and personalized adaptation. The Group's model capabilities have been invested in the core application scenario and developed rapidly: more than 8,000 AI generation courses were launched during the period, covering major sports categories, and the average number of daily token calls doubled compared to before the revision.

The private label sports products business bottomed out after undergoing a deep adjustment in 2025. Revenue increased 21.7% year over year, and gross margin increased 5.3 percentage points year over year. This high-quality growth stems from the collaborative efforts of products, channels and supply chains, driving strong growth in business scale and operating profit. 2026 is the first year the company went overseas for consumer goods. During the reporting period, it successfully piloted several popular products, and overseas revenue reached about RMB 22.1 million, taking the first step in continuous growth.

During the reporting period, the company continued to upgrade its capabilities in the long-term strategic direction of an “AI-driven sports health ecosystem” and accelerated its move towards a “model-driven sports platform”. The Group launched a professional and worry-free App 9.0, released version 1.0 of the Keepace.ai vertical sports and health model, and continued to promote the integration of data assets, tools and models on the platform and the improvement of model capabilities. The Group's work focuses on the following three aspects: first, improving the satisfaction and stickiness of existing users of the platform, making Keep the preferred platform for users to develop; second, continuously evolving the Keepace.ai vertical model to give apps personalized, guiding, and feedback AI service capabilities, and creating a wider commercial space; and third, starting to explore ways to export Keepace. ai's sports and health solutions to the outside world to provide users in different industries with AI capabilities and expand a new growth curve.