XCel Brands enters USD 10 million at-the-market equity distribution agreement with Maxim Group

• XCel Brands entered an equity distribution agreement with Maxim Group for an at-the-market offering of up to USD 10 million common stock.
• Maxim will receive a 3% commission on gross proceeds from shares sold under the sales agreement.
• Sales may be executed on Nasdaq or other trading markets, with privately negotiated sales allowed with prior written approval.
• The program ends when all shares are sold or the agreement is terminated, including at the company’s discretion on written notice.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. XCel Brands Inc. published the original content used to generate this news brief via EDGAR, the Electronic Data Gathering, Analysis, and Retrieval system operated by the U.S. Securities and Exchange Commission (Ref. ID: 0001104659-26-098791), on August 19, 2026, and is solely responsible for the information contained therein.