Sabre-backed study shows 54% of travelers already use AI for trip planning

• Sabre-backed research found AI trip planning has outpaced travel industry readiness, with 54% of travelers already using AI.
• Study showed 75% intend to use AI for future trips, signaling accelerating demand for AI-driven discovery and planning tools.
• Only 22% of destination marketing organizations offer AI trip-planning on their websites; 26% have a documented AI strategy.
• Research flagged commercial risk, with 72% of DMO leaders warning laggards could become irrelevant in destination discovery within two years.
• Consumer expectations are shifting, with 63% willing to use an AI trip planner on destination sites; 25% avoid sites without AI features.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Sabre Corporation published the original content used to generate this news brief on August 19, 2026, and is solely responsible for the information contained therein.