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"Wear's HK" Citywide Fashion Pop-Up to Make Grand Debut

PR Newswire·08/18/2026 13:36:00
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20 units of Hong Kong Fashion Designers to Showcase at Six Prime Locations

Seamlessly Blending Physical Discovery with Instant Shopping, Bringing a New Generation of Design Talent to the World

HONG KONG, Aug. 18, 2026 /PRNewswire/ -- The Clothing Industry Training Authority (CITA) today announced the upcoming launch of "Wear's HK", a major fashion retail initiative. Running for 14 consecutive days from 1st to 14th September, the event will span six landmark malls and locations in prime districts across Hong Kong, bringing together 20 of the city's leading and emerging fashion designer brands. Bringing runway design directly to the public and visitors alike, the initiative will create an immersive shopping experience where consumers can see, try on, wear and buy instantly. Wear's HK is organised by the Clothing Industry Training Authority (CITA) and sponsored by the Creative Industries Development Agency of the Government of the Hong Kong Special Administrative Region as a flagship programme of the Hong Kong Fashion Fest.

"Wear's HK" is centred on the theme "Strategic Retail Integration for Emerging High-Value Design". The project aims to bring original Hong Kong fashion to local fashionistas, Gen Z, millennials and global consumers.

"Wear's HK" is a fashion pop-up project that goes beyond retail. It is an innovative platform designed to connect designers with the market. Through this initiative, "Wear's HK" is committed to creating greater exposure and broader sales channels for local designers, helping these young fashion talents bring their work into Hong Kong's mainstream market and grow into a proud symbol of the city's home-grown creative strength.

By building a high-performance pop-up ecosystem and curating premium retail spaces, "Wear's HK" closely connects Hong Kong designers with local fashionistas, Gen Z, millennials and global consumers, seamlessly blending physical discovery with instant shopping. Guided by three key objectives — driving revenue, expanding markets and nurturing local talent — the initiative enables original Hong Kong design to be tested in authentic commercial settings while opening up a sustainable retail pathway for emerging high-value design.

From shopping mall atriums and department stores to the departures level of an international airport, "Wear's HK" brings Hong Kong fashion into the everyday routes of residents and travellers, showcasing the many facets of local brands in high-value design, cross-cultural storytelling, sustainable fashion, youth culture and contemporary lifestyle aesthetics.

Highlights

Six prime locations across Hong Kong

From ifc mall in Central and Harbour City in Tsim Sha Tsui to Harvey Nichols Pacific Place, Hysan Place in Causeway Bay, Festival Walk in Kowloon Tong and Hong Kong International Airport (HKIA), the pop-up shops will cover Hong Kong's core commercial districts, major tourism landmarks and international gateway.

"Wear's HK" pop-up locations are as follows:

Location

Venue

Operating Period

Opening Hours

Harbour City

Gateway

Arcade, Atrium

II

1–14 September

11:00–20:00

ifc mall

Podium Level 1

1–14 September

11:00–20:00

Harvey Nichols

Pacific Place

Level 2, Pacific

Place

1–14 September

11:00–20:00

Hong Kong

International Airport

(HKIA)

Shop 6T508C,

Level 6

Departures

Hall, Terminal

1 (Restricted

Area)

1–14 September

07:00–23:00

Hysan Place

5/F Atrium

2–13 September

11:00–20:00

Festival Walk

Area B, LG2

8–13 September

11:00–20:00

20 units of Hong Kong Fashion Designer brand showcase the city's new fashion force

A group of exceptionally talented rising stars from Hong Kong's fashion scene will take part. Many are award-winning designers whose work spans couture, streetwear, sustainable fashion and gender-fluid design.

20 Featured Designers (in no particular order):

Alex Po & Derek Cheng @ PONDER.ER

@ponder.er 

Finalists for the LVMH Prize for

Young Fashion Designers,

winners of the Yu Prize 2022,

and collaborators with the

Hong Kong Ballet. Their

genderless fashion label

PONDER.ER seeks to

challenge gender stereotypes

and deconstruct social norms.

The brand's striking gender-

neutral designs examine and

question stereotypes and

traditional conventions,

inviting wearers to experiment

with and explore their own

identities.

Calvin Chan & Joyce Kun @ THE WORLD

IS YOUR OYSTER

@theworld_is_youroyster

Known for embracing

practicality and a

contemporary retro aesthetic,

the duo earned industry

recognition when Fashion Asia

Hong Kong selected them

among the "10 Asian

Designers to Watch" for their

brand THE WORLD IS YOUR

OYSTER.

Christy Fok @ NONOBO

@nonobo.official 

Christy is a multidisciplinary

fashion designer and

illustrator whose creative

practice centres on wearable

art. She excels at translating

visual art fluidly into the

language of clothing. As an

award winner and participant

in multiple fashion and art

competitions, she continues to

create hand-drawn collections

at the intersection of art and

fashion, exploring a singular

and distinctive aesthetic.

Derek Chan @ DEMO

@_demo_official

Derek incorporates elements

of philosophy, poetry and

science into fashion creation,

reinterpreting traditional

masculinity through a

contemporary and gender-

neutral design language. He

received the Designer of the

Year - Menswear and Best

Collection of the Year Award

in 2016, and was named

among Fashion Asia Hong

Kong's "10 Asian Designers

to Watch" in both 2019 and

2020.

Doris Kath Chan @ DorisKath

@doriskath

Renowned in Hong Kong's

fashion scene for her

innovative fashion sensibility,

Doris has been featured in

print and online media, radio

and television programmes

across numerous local and

international fashion

exhibitions and events. Her

recent achievements include

participating in the fashion

show at the arts and cultural

gala celebrating the 20th

anniversary of the

establishment of the HKSAR in

2017, as well as Fashion Hong

Kong at Copenhagen Fashion

Week in 2015 and 2016.

Gary Tsang @ ARTY:ACTIVE

@artyactive

A fashion designer, brand

consultant, cross-media

creator and illustrator, Gary

was also formerly a

professional mountain bike

athlete. The fusion of sports

and fashion has become one

of his signature design traits.

His work has received

numerous international

awards, including the Global

Design Awards, the Hong

Kong Jockey Club Most

Creative Design Project Award,

honours from the Hong Kong

Trade Development Council,

and the Most Influential Design

Awards in Asia.

Jesse Lee @ JESSE LEE

@jesseleepocheung 

Currently based between

London and Hong Kong, Jesse

has developed a distinctive

design philosophy shaped by

a multicultural background

and upbringing. He is

committed to integrating

precious personal memories,

cultural heritage and cutting-

edge modern technology. His

innovative work in sustainable

and circular fashion has

earned broad international

recognition, including the

Redress Allstars Award, the

championship in the

sportswear category at the

prestigious International

Talent Support (ITS)

competition, and a 2025 Global

Design Awards honour in the

sustainable fashion category.

Jessica Lau & Walter Kong @ Blind by JW

@blindbyjw

The two designers work in

close creative partnership:

Jessica creates meaningful

motifs in watercolour, while

Walter transforms them into

digital prints for fashion

pieces. Though they come

from different cultural

backgrounds, they share a

common vision and passion

for fashion, creating a fresh

East-meets-West aesthetic that

celebrates harmony in

difference.

Kayan Lam @ WHY

@womenhumanyouth 

Guided by a design philosophy

rooted in contrast,

contradiction and timeless

beauty, Kayan combines

vintage and historical

elements with contemporary

everyday dress. She was

shortlisted for the Hong Kong

Young Fashion Designers'

Contest (YDC) in 2019 and

hopes to lead wearers on a

journey of exploration through

fashion, discovering the self

while understanding the world.

Kev Yiu @ KEV YIU

@kevyiu

Winner of Amazing Cut Season

1, Kev has more than 15 years

of haute couture experience

and has designed for

celebrities including G.E.M.,

Daniel Chan and Celina Harto.

His signature opulent

creations are distinguished by

luxurious detailing and

exquisite embroidery, earning

him admiration from

international luxury fashion

houses, renowned actresses

and members of high society.

Kinyan Lam @ KINYAN LAM

@kinyan_lam 

Kinyan Lam founded his

eponymous label in 2023.

Working with artisans, he

incorporates traditional

craftsmanship into his designs

while preserving and passing

on heritage techniques. He is

committed to bringing cultural

craftsmanship into a

contemporary design context

while supporting local

community development.

Often inspired by nature, his

work reflects a deep

commitment to cultural craft

and encourages wearers to

reflect on the origins of

clothing, as well as on the

meaning and roots of life itself.

Lorraine Tam @ MOODLABBYLORRAINE

@moodlabbylorraine 

Lorraine won the Hong Kong

Regional Championship of the

SDC International Design

Competition in 2018, the

HAECO x HKBU Upcycling's

Got Talent Design Competition

in 2020, and both the Best

Visual Presentation Award at

the Hong Kong Young Fashion

Designers' Contest (YDC) in

2022. Bold patterns and vivid

colours are her hallmark style,

and she consistently draws

inspiration from everyday life.

Mandy Fong @ SZMAN

@szmannie__official 

Mandy developed a strong

interest in haute couture and

sustainable fashion during her

studies. After graduation, she

actively took part in many well-

known competitions, including

garment skills competitions,

the Hong Kong Young Fashion

Designers' Contest (YDC), a

TVB fashion reality show

"Amazing Cut 2" in which

she won third place, and the

Redress Design Award where

she was recognised as Hong

Kong Best Prize. Driven by her

passion for fashion, she went

on to establish her

independent designer label

SZMAN.

Max Tsang @ IP-Axis Studio

@ipaxis_industrial.studio

Max founded IP-Axis Studio on

a design philosophy built

around the fusion of

functionality and future

imagination. The brand

focuses on the relationship

between the human body,

urban environments and

technological systems,

transforming these

interactions into a clothing

language defined by structure

and fluidity. Its narrative views

clothing as an adaptive

interface — one that is not

only protective and practical,

but also responsive to the

pace and pressures of

contemporary urban life.

Natacha Van @ Natacha Van

@natacha_van

A recurring theme in Natacha's

work is the concept of fairy

tales. Drawing inspiration from

myths and stories, she seeks

to educate and inspire the next

generation, encouraging them

to pay attention to issues in

contemporary society. Each

collection carries a narrative

reflecting her personal

experiences and artistic vision.

Based in Hong Kong, Natacha

continues an evolving creative

journey for both herself and

her brand.

Otto Tang @ Oplus2

@oplus2.official 

Otto has taken part in

numerous fashion design

competitions, including a Top

10 Merit Award in the Hong

Kong Young Fashion

Designers' Contest organised

by the Hong Kong Trade

Development Council in 2003,

the Overall Championship of

the Hong Kong New Collection

Award in 2005, and the Hong

Kong Young Design Talent

Award presented by the Hong

Kong Design Centre in 2007.

He has remained dedicated to

creating collections filled with

freshness and youthful spirit.

Tiger Chung @ Tigerstrolling

@tigerstrolling 

Winner of Amazing Cut 2, the

YDC 2024 Grand Award and

the Redress Design Award

2024, Tiger also designed

stage costumes for 16 DJs at

the Commercial Radio Ultimate

Song Chart Awards

Presentation 2025. His

signature aesthetic is

expressed through

deconstructed tailoring,

unconventional proportions

and the transformation and

repurposing of materials.

TIMBEE LO @ TIMBEELO

@timbeelo 

TIMBEE LO's contemporary

designs blend bold detailing,

distinctive layering and

draping techniques, and three-

dimensional tailoring. He also

excels at transforming fashion

show concept pieces into

commercially wearable

everyday garments. The brand

offers bespoke luxury services

across menswear,

womenswear, corporate

uniforms, fur and leather,

sportswear, custom jewellery

and modern lifestyle products.

Toki Wong @ Kowloon City Boy

@kowlooncityboy

A double-theme award winner

from Amazing Cut Season 1

and a Prestige Magazine "40

Under 40" honouree, Toki is

known for vibrant knitwear and

retro sports-inspired style. He

believes fashion should not be

distant or unattainable, but

approachable and grounded —

his goal is to create fashion

that is both stylish and down

to earth.

Uia Kwok & K Cheang @ ÆNRMOÚS

@aenrmous

The two are emerging Hong

Kong fashion designers who

co-founded the fashion label

ÆNRMOÚS in 2022. Having

studied fashion and worked in

the industry in Hong Kong,

they joined forces after

realising that the fashion

industry differed from popular

imagination. Their designs

integrate a strong personal

worldview and narrative

quality, using semiotics as a

language to convey deep

perceptions of time and space.

Also on show: Fashion Summit (HK) 2026 cross-disciplinary exhibition

All 20 designers participating in "Wear's HK" will also be featured in a cross-disciplinary promotional exhibition at the Common Arcade on 1/F, Jardine House, Central, from 1 to 14 September, creating even stronger synergy. In addition, the Fashion Summit (Hong Kong) 2026 International Summit will be held on 3 September 2026 at the Hong Kong Palace Museum under the theme "Code the Fashion Forward", exploring the future direction of the fashion industry.

About Wear's HK

"Wear's HK" is a fashion pop-up shop project organised by the Clothing Industry Training Authority (CITA) and sponsored by the Cultural and Creative Industries Development Agency (CCIDA) of the Government of the Hong Kong Special Administrative Region as a flagship programme of the Hong Kong Fashion Fest. A series of pop-up shops will be launched across six prime fashion and shopping destinations in Hong Kong from 1 to 14 September 2026, bringing the fashion vibe to various districts across the city. The pop-up shops will be located at Harbour City, ifc mall, Harvey Nichols Pacific Place, Hong Kong International Airport, Hysan Place and Festival Walk — six prime locations featuring carefully selected retail spaces. These physical spaces will connect 20 units of Hong Kong Fashion Designers with local fashionistas, Gen Z, millennials, and global consumers. By seamlessly integrating physical exploration with instant purchasing, the pop-up shops not only drive revenue but also help local fashion designers expand their market reach, nurture talent, and build a high-efficiency "Wear's HK" pop-up ecosystem.

Please visit the official website: https://wearshk.com/.

Please visit the official social media platforms:

Instagram: @wearshk_popup

Facebook (Wear's HK): https://www.facebook.com/share/194FjvAKC4/

About Hong Kong Fashion Fest

Announced by the Hong Kong Special Administrative Region Chief Executive in the 2023 Policy Address, "Hong Kong Fashion Fest" will be organised to develop Hong Kong into a fashion design hub in Asia. Through consolidating various fashion design events and introducing innovative elements and affiliate activities annually, the Hong Kong Fashion Fest promotes Hong Kong's fashion and textile design brands and boosts Hong Kong's position as a prime destination for hosting mega cultural and creative events. Under the theme "Rhythm of the Heart", the third edition of Hong Kong Fashion Fest will be held from 1 to 14 September 2026 at various landmarks in Hong Kong. The event will bring together eight flagship programmes organised by six industry organisations and, for the first time, will be combined with CENTRESTAGE - the annual fashion extravaganza organised by the Hong Kong Trade Development Council - to generate stronger synergies. The event will attract fashion design industry players from all over the world to come to Hong Kong; foster collaboration, innovation and business opportunities; establish a platform for local and international fashion designers and brands and connect with different sectors in the fashion design industry of Hong Kong, the Chinese Mainland and overseas, thereby consolidating Hong Kong's position as the East-meets-West centre for international cultural exchange.

About Cultural and Creative Industries Development Agency

The Cultural and Creative Industries Development Agency (CCIDA), formerly known as Create Hong Kong (CreateHK) since 2009, was established in June 2024. CCIDA is a dedicated office under the Culture, Sports and Tourism Bureau of the Government of the Hong Kong Special Administrative Region (HKSAR Government) to provide one-stop services and support to the cultural and creative sectors with a mission to foster a conducive environment in Hong Kong to facilitate development of the arts, culture and creative sectors as industries. CCIDA's strategic foci are nurturing talent and facilitating start-ups, exploring markets, promoting cross-sectoral and multi-disciplinary collaboration, promoting industrialisation of the arts, culture and creative sectors under the industry-oriented principle, and fostering a creative atmosphere in the community, thereby reinforcing Hong Kong as Asia's creative capital and our positioning as the East-meets-West centre for international cultural exchange.

For more details about the Cultural and Creative Industries Development Agency, please visit: www.ccidahk.gov.hk.

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SOURCE The Clothing Industry Training Authority (CITA)