3 Streaming Stocks Riding The Shift To Connected TV Advertising

Cord cutting, streaming bundles and free ad supported TV are reshaping how audiences watch and how advertising dollars move. That shift creates both promise and risk for investors who care about where attention and ad budgets go next. This article looks at three stocks exposed to these streaming and connected TV trends and explains how the recent wave of deals, sports focus and tech upgrades might matter for your watchlist.

The stocks highlighted below are just a small sample of the streaming and connected TV companies investors are watching, and the full screen on Simply Wall St surfaced 14 more businesses with equally compelling narratives that are not covered here. If you want to identify and analyze potential opportunities across the broader universe of streaming and CTV platforms, head straight to the Streaming & Connected-TV Platforms screener.

PubMatic (PUBM)

PubMatic is a supply side ad tech company that helps streaming and connected TV publishers sell their ad inventory programmatically, tapping directly into the shift of ad budgets from linear TV to CTV and OTT. It generates nearly all of its roughly $289 million in revenue from internet information provider services delivered through its cloud advertising platform. With a market cap of about $801 million, PubMatic sits in the small cap bracket, where execution on its CTV and data products can meaningfully move the needle for investors.

Investors looking for exposure to the move from cable to streaming may want to keep PubMatic on their radar. The company is closely tied to CTV and OTT ad buying, is rolling out products such as AgenticOS, Decision Fabric and Creator Marketplace for live sports and creator content, and recently brought in a Global Chief Revenue Officer with a digital advertising background. At the same time, PubMatic is still loss making and relies heavily on a few key demand side partners, so any disruption there can affect revenue. The key consideration is whether its role in powering programmatic streaming ads and its push into higher margin data and AI tools can balance those concentration and profitability risks over time.

PubMatic’s push into CTV, data and AI tools could be masking what really matters for the stock. Get the 2 key rewards and 1 important warning sign and see how the upside story lines up with the key pressure point.

Build your own streaming and CTV shortlist

PubMatic and the two other streaming focused stocks in this article all came from the same Simply Wall St screener, but the real edge is tailoring the filters to what you care about. Use our flexible Screener to mix metrics like valuation, growth, balance sheet strength and risks, or browse through our curated Investing Ideas for pre built shortlists across different themes.

Nexxen International (NEXN)

Nexxen International is tightly linked to the move from cable to streaming as an end to end, video first advertising platform that helps brands, agencies and publishers run targeted campaigns across connected TVs, streaming devices, mobile and desktop. It earns all of its roughly $383 million in revenue from providing marketing services across this omni channel ad stack and has a market cap of about $583 million, which puts it in small cap territory where progress on CTV and data products can matter a lot for shareholders.

For investors focused on streaming and CTV, Nexxen International offers direct exposure to ad supported viewing through its demand side, data and supply side platforms, plus tools like Nexxen Discovery, nexAI and an in house creative studio that aim to make campaigns more effective. The company is working to deepen its role in CTV through partnerships, first party data onboarding and AI driven workflows, although recent earnings softness and low margins show that execution risk is real. If Nexxen can translate its streaming focused products and new leadership hires into better profitability, the current small cap valuation and strong thematic fit could make the story more interesting than recent headline numbers suggest.

Nexxen International’s omni channel reach and AI tools could be masking the real story investors care about. Read the 2 key rewards and 1 important warning sign to see how the CTV promise lines up with the pressure points.

MNTN (MNTN)

MNTN is a pure play on Connected TV advertising, offering a self serve Performance TV platform that lets brands run measurable CTV campaigns in the same way they use search and social. The company generates about US$313 million in revenue from internet software and services, with that revenue currently coming entirely from the United States. With a market cap of roughly US$937 million, MNTN sits in small cap territory where progress in CTV ad spend and performance targeting can matter quickly for shareholders.

If you are looking for direct exposure to the shift from linear TV to streaming ads, MNTN puts that theme front and center by turning premium CTV inventory into a performance channel for small and mid sized businesses. The stock pairs this clear link to CTV with profitability, high gross margins and growing use of AI to improve targeting and creative. It also carries funding risk, given its reliance on external borrowing and dependence on advertising budgets that can tighten in a downturn. Analysts and index additions have already taken notice of the story, but the mix of CTV focus, buyback plans and execution on AI tools means there is more to the MNTN debate than the recent share price alone reveals.

MNTN’s CTV story is about more than past headlines. The stock pairs US$313 million in revenue with profitability and AI tools that many investors may be underestimating. See the full analyst forecasts for MNTN before you miss the real twist.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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