According to Zhitong Finance App, Kweichow Moutai (600519.SH) released its 2026 semi-annual report. During the reporting period, the company's total operating revenue was RMB 90.703 billion, up 1.47% year on year; net profit attributable to shareholders of listed companies was RMB 44.517 billion, down 1.95% year on year; net profit attributable to shareholders of listed companies after deducting non-recurring profit and loss was RMB 44.464 billion, down 2.04% year on year; basic earnings per share were 35.57 yuan.
During the reporting period, the company continued to strengthen quality control throughout the process, continue to consolidate the quality foundation, and continue to deepen quality improvement. In the first half of the year, Maotai Liquor and Series Liquor achieved base wine production of 41,000 tons and 31,000 tons respectively. The characteristics of round production were more obvious, the proportions were more consistent, and high quality production continued to be maintained. Furthermore, the company has always insisted on being consumer-centered and driven by market demand, and further promoted the “comprehensive to C” marketing market-based reform of Maotai liquor.
During the reporting period, the company focused on the transformation from “selling alcohol” to “selling lifestyle”, promoting the construction of key projects and creating diverse cultural experience scenarios; supported the “Oriental Traditional Color Plan”, released and applied the 2026 theme color “Qi Purple”; participated in major domestic and international events such as the 2026 World Brand Moganshan Conference and the Davos World Economic Forum to convey Maotai's value proposition, and the company's brand awareness and reputation continued to rise.