7 ASX 200 shares downgraded by the experts this week

S&P/ASX 200 Index (ASX: XJO) shares are 0.85% lower at 9,110 points on Friday.

As the August earnings season continues, brokers have reduced their ratings on several ASX 200 shares this week.

Let's take a look.

Insurance Australia Group Ltd (ASX: IAG)

The IAG share price is $8.06, up 3.2% today and down 6% over 12 months. 

Jarden downgraded IAG shares to a hold rating after the insurer released its full-year FY26 results yesterday.

IAG reported an underlying insurance profit of $1,578 million, up from $1,542 million in FY25.

Gross Written Premium (GWP) was $18,412 million, up from $17,106 million in FY25.

The IAG share price fell 7.3% to an intraday low of $7.63 as investors digested the report yesterday.

Jarden has a 12-month price target of $8 on IAG shares.

This implies the ASX 200 financial share is already more than fully valued.

Seek Ltd (ASX: SEK)

The Seek share price is $14.63, up 5.2% today and down 42% over 12 months. 

Bell Potter downgraded Seek shares to a hold rating after the company's FY26 report this week.

The broker slashed its 12-month target from $18.60 to $15.20.

This suggests a potential 4% upside ahead.

SGH Ltd (ASX: SGH)

The SGH share price is $40.99, down 0.1% today and down 12% over 12 months. 

This week, the investment and industrial conglomerate reported a flat net profit of $920 million for FY26.

SGH also announced and an on-market buyback of up to $500 million.

Bell Potter downgraded the ASX 200 industrial share to a hold call on Wednesday.

The broker cut its 12-month price target from $51 to $45.

This still implies a potential 10% upside ahead.

Woolworths Group Ltd (ASX: WOW)

The Woolworths share price is $39.81, up 0.2% today and up 23% over 12 months. 

UBS downgraded the ASX 200's biggest consumer staples share to a sell rating this week.

The broker raised its 12-month price target from $34.50 to $39.

This suggest a potential 2% downside ahead.

Woolworths will release its full-year FY26 results on Wednesday, 26 August.

Coles Group Ltd (ASX: COL)

The Coles share price is $23.69, up 0.1% today and up 12% over 12 months. 

UBS downgraded Coles shares to a hold rating with a $25.50 target.

This suggests potential capital growth of 8% over the next year. 

Coles will release its FY26 results on Tuesday, 25 August.

Lovisa Holdings Ltd (ASX: LOV)

The Lovisa share price is $24.59, up 0.1% today and down 30% over 12 months. 

UBS downgraded the ASX 200 consumer discretionary share to a hold rating on Tuesday.

The broker increased its 12-month price target from $26 to $28.

This still implies a potential 14% upside ahead.

Lovisa will release its FY26 results on Wednesday, 26 August.

Computershare Ltd (ASX: CPU)

The Computershare share price is $40.34, down 1% today and down 0.3% over 12 months. 

Computershare reported a 1% lift in net profit for FY26.

Jarden downgraded the ASX 200 financial share to a sell rating.

The broker has a price target of $31.10 on Computershare stock.

This suggest a potential 23% downside ahead.

Computershare is among 8 ASX 200 shares with ex-dividend dates next week.

The post 7 ASX 200 shares downgraded by the experts this week appeared first on The Motley Fool Australia.

Motley Fool contributor Bronwyn Allen has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Lovisa. The Motley Fool Australia has recommended Lovisa. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

The Motley Fool's purpose is to help the world invest, better. Click here now for your free subscription to Take Stock, The Motley Fool's free investing newsletter. Packed with stock ideas and investing advice, it is essential reading for anyone looking to build and grow their wealth in the years ahead. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson. 2026