After a lapse of two months, the international gold price once again returned above the 4,400 US dollars/ounce mark. Domestic gold jewellery prices have also risen markedly recently. Peng Xiaozhen, a researcher at Zhuochuang Information, analyzed that the most direct impact of high gold prices on gold consumption is that the consumer's purchase threshold has increased markedly, but this does not mean that gold consumption will simply decline in a cliff-style decline; what is more noteworthy is that the consumption structure has changed. “First, consumers' in-store inquiries may still exist, but the conversion from 'take a look' to actual transactions will decline, and some consumers will develop a stronger wait-and-see mentality. Second, consumers may control the overall budget by reducing the weight of purchases. In other words, in an environment of high gold prices, consumers may not necessarily not buy gold at all; instead, they may switch from buying larger gram weight products in the past to products that are smaller, lighter, and more focused on design.” Peng Xiaozhen believes that under the high price of gold, the differentiation between immediate consumption and non-immediate consumption will become even more obvious. Demand for weddings, festivals, and some traditional gifts is very rigid. Even if prices rise, it is difficult for consumers to postpone indefinitely; it is only possible to control expenses by reducing weight and adjusting styles. However, for self-indulgent consumption and non-essential decorative consumption, the price flexibility is relatively higher. This group of consumers is more likely to choose to wait for the price to recoup or reduce the weight of the purchase.

After a lapse of two months, the international gold price once again returned above the 4,400 US dollars/ounce mark. Domestic gold jewellery prices have also risen markedly recently. Peng Xiaozhen, a researcher at Zhuochuang Information, analyzed that the most direct impact of high gold prices on gold consumption is that the consumer's purchase threshold has increased markedly, but this does not mean that gold consumption will simply decline in a cliff-style decline; what is more noteworthy is that the consumption structure has changed. “First, consumers' in-store inquiries may still exist, but the conversion from 'take a look' to actual transactions will decline, and some consumers will develop a stronger wait-and-see mentality. Second, consumers may control the overall budget by reducing the weight of purchases. In other words, in an environment of high gold prices, consumers may not necessarily not buy gold at all; instead, they may switch from buying larger gram weight products in the past to products that are smaller, lighter, and more focused on design.” Peng Xiaozhen believes that under the high price of gold, the differentiation between immediate consumption and non-immediate consumption will become even more obvious. Demand for weddings, festivals, and some traditional gifts is very rigid. Even if prices rise, it is difficult for consumers to postpone indefinitely; it is only possible to control expenses by reducing weight and adjusting styles. However, for self-indulgent consumption and non-essential decorative consumption, the price flexibility is relatively higher. This group of consumers is more likely to choose to wait for the price to recoup or reduce the weight of the purchase.