Cotiviti launches AI-enabled Proactive COB tool to validate benefits primacy at enrollment

• Cotiviti launched Proactive COB, positioning it as an AI-driven enrollment workflow that targets payment errors before claims hit health plans.
• The shift upstream aims to cut avoidable medical spend, reduce recovery activity, lower administrative friction, improve predictability of cost avoidance.
• Uses Cotiviti’s validated member data asset to strengthen competitive differentiation in payment accuracy services, raising switching costs through tighter eligibility integration.
• Targets a long-standing payer pain point where primacy disputes surface late, creating provider rework, delayed resolution, persistent leakage.
• Rollout expands Cotiviti’s role as a healthcare infrastructure layer, supporting stickier relationships with major eligibility platforms.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Cotiviti Holdings Inc. published the original content used to generate this news brief on August 13, 2026, and is solely responsible for the information contained therein.