Recently, 6 departments including the Beijing Municipal Bureau of Commerce jointly issued “Certain Measures to Promote the Inheritance and Development of Time-honored Brands in the Catering and Food Sector in Beijing”. The relevant departments of the Beijing Municipal Bureau of Commerce added the “Time-honored Brand Development Office” brand. This is also the first case in the current national business system. The “Certain Measures” introduced this time include 18 measures, which focus on protecting, inheriting, innovating, developing and managing services for time-honored brands to promote integrity, innovation, quality improvement and renewal of traditional old brands. Beijing continues to increase policy support around key aspects such as talents, techniques, trademarks, historical materials, and museum construction for established restaurants and food brands. By keeping abreast of consumption upgrading trends and changes in market structure, Beijing is guiding time-honored enterprises to actively adapt to modern consumption scenarios, focusing on deep breakthroughs in fields such as product research and development, brand co-branding, scenario integration, and business format innovation. Furthermore, the Beijing Municipal Department of Commerce, in collaboration with various departments such as cultural tourism, market supervision, and intellectual property, proposed special measures such as promoting the revitalization and inheritance of the traditional techniques of time-honored brands and sorting out and protecting historical materials from time-honored brands, so as to effectively establish the core foundation for the inheritance and development of time-honored brands. In the next step, relevant departments in Beijing will coordinate and make good use of various publicity platforms and high-quality resources, thoroughly explore and display vivid practices and typical cases of the innovation and development of time-honored brands, tell stories about the ingenuity, innovation and development of time-honored brands, promote more time-honored brands to innovate and develop in innovation, and continue to revitalize the times.

Recently, 6 departments including the Beijing Municipal Bureau of Commerce jointly issued “Certain Measures to Promote the Inheritance and Development of Time-honored Brands in the Catering and Food Sector in Beijing”. The relevant departments of the Beijing Municipal Bureau of Commerce added the “Time-honored Brand Development Office” brand. This is also the first case in the current national business system. The “Certain Measures” introduced this time include 18 measures, which focus on protecting, inheriting, innovating, developing and managing services for time-honored brands to promote integrity, innovation, quality improvement and renewal of traditional old brands. Beijing continues to increase policy support around key aspects such as talents, techniques, trademarks, historical materials, and museum construction for established restaurants and food brands. By keeping abreast of consumption upgrading trends and changes in market structure, Beijing is guiding time-honored enterprises to actively adapt to modern consumption scenarios, focusing on deep breakthroughs in fields such as product research and development, brand co-branding, scenario integration, and business format innovation. Furthermore, the Beijing Municipal Department of Commerce, in collaboration with various departments such as cultural tourism, market supervision, and intellectual property, proposed special measures such as promoting the revitalization and inheritance of the traditional techniques of time-honored brands and sorting out and protecting historical materials from time-honored brands, so as to effectively establish the core foundation for the inheritance and development of time-honored brands. In the next step, relevant departments in Beijing will coordinate and make good use of various publicity platforms and high-quality resources, thoroughly explore and display vivid practices and typical cases of the innovation and development of time-honored brands, tell stories about the ingenuity, innovation and development of time-honored brands, promote more time-honored brands to innovate and develop in innovation, and continue to revitalize the times.