On August 13, the Beijing Insurance Industry Association stated that as the Internet has become an important sales channel for short-term health insurance, in order to effectively enhance the consumer application experience and standardize market operation behavior, under the guidance of the Beijing Financial Supervisory Authority, the Beijing Insurance Industry Association and the Beijing Insurance Intermediaries Industry Association recently jointly issued the “Operational Guidelines for Internet Promotion and Sales of Short-Term Health Insurance in Beijing”. The “Guidelines” focus on key aspects such as marketing promotion, insurance application operations, and premium withholding. By clarifying process standards such as display methods, price promotion, and information reminders, the “Guidelines” comprehensively guarantee consumers' right to know, choose and fair trade, and promote high-quality development of the industry.

On August 13, the Beijing Insurance Industry Association stated that as the Internet has become an important sales channel for short-term health insurance, in order to effectively enhance the consumer application experience and standardize market operation behavior, under the guidance of the Beijing Financial Supervisory Authority, the Beijing Insurance Industry Association and the Beijing Insurance Intermediaries Industry Association recently jointly issued the “Operational Guidelines for Internet Promotion and Sales of Short-Term Health Insurance in Beijing”. The “Guidelines” focus on key aspects such as marketing promotion, insurance application operations, and premium withholding. By clarifying process standards such as display methods, price promotion, and information reminders, the “Guidelines” comprehensively guarantee consumers' right to know, choose and fair trade, and promote high-quality development of the industry.