JD Global Purchasing establishes a procurement corporation in South Korea to continue to cultivate direct cross-border procurement of high-quality consumer goods

The Zhitong Finance App learned that on August 12, JD, in conjunction with the Korea Trade and Investment Promotion Corporation (KOTRA) and the Ministry of Industry and Trade of Korea, held the “JD Direct Investment Promotion Conference and Fair” in Seoul, South Korea. At the meeting, JD (09618) officially announced the establishment of a localized procurement corporation in Korea to further strengthen its direct procurement business in Korea. At the same time, JD Global Repurchase has signed strategic cooperation agreements with 9 well-known Korean consumer goods companies, including LLOYD (LLOYD) and RECLOW.

JD Direct Procurement Investment Promotion Conference and Business Meeting Held in Seoul, South Korea

JD launches direct procurement in South Korea, with over 200 Korean companies participating in negotiations

As the Chinese consumer market continues to expand and upgrade, Chinese consumers' demand for high-quality, cost-effective, and diversified imported goods continues to rise. Categories such as Korean beauty, trendy apparel, snack food, and home living have long been popular for cross-border consumption.

More than 200 Korean consumer goods companies participated in the fair. After business negotiations, JD Global Purchase formally signed strategic cooperation agreements with 9 Korean consumer goods companies, covering various categories such as fashion apparel, lifestyle, and cosmetics. Among them, through direct cross-border procurement, JD Global Purchasing will introduce fashion products from partner RECLOW and open its own flagship store in JD. LLOYD, a brand under the Yilian Group, will also directly target Chinese consumers through JD's official flagship stores.

The head of JD's global direct procurement business in Korea said that sales of Korean consumer goods on JD have continued to rise in recent years due to excellent quality and product strength. On the basis of the logistics corporation already established by JD in Korea, this time, a procurement corporation has been set up to allow Korean brands to have a one-stop cooperation portal in Seoul and speak Korean when entering the Chinese market, which can present more high-quality consumer products from Korea to Chinese consumers.

Korean consumer brands are also looking forward to this collaboration. Kim Sung-joon, CEO of RECLOW Co., Ltd., said, “It is not easy for small and medium-sized enterprises to enter the Chinese market based on commercial power alone. By purchasing products directly from the brand through its own business model, JD freed us from the two major burdens of logistics and settlement at once, and was able to focus on improving the product itself.”

The relevant person in charge of Yilian Group also said, “JD cooperates with brands through direct procurement, which has greatly reduced our operating pressure in the Chinese market. In the future, we will bring high-quality products to JD users at more competitive prices.”

Relying on the advantages of the super supply chain, JD accelerates the deployment of global direct procurement of good products

According to the 2026 Fortune Global 500 ranking recently released by “Fortune”, JD Group jumped to 41st place. It has been on the list of the top 500 for 11 consecutive years, and has been ranked No. 1 among private enterprises in mainland China for 3 years. At the same time, as the largest e-commerce platform for brands in China, JD continues to exert its superior supply chain efficiency, not only bringing “good and cheap” product and service experiences to users, but also providing more efficient and definitive growth for brands, merchants and other partners.

According to reports, in the early years, JD set up a logistics corporation in South Korea. On June 18, 2026, JD Korea Procurement Corporation was formally established. Based on the cross-border direct procurement model that has been established for many years, and relying on a territorial procurement team, JD can go deep into mainland Korea in a more efficient manner, discover high-quality products with outstanding quality and in line with Chinese consumer trends, and provide Chinese consumers with more competitive product prices and more reliable quality assurance.

Furthermore, as a cross-border import e-commerce platform under JD, JD Global Shopping is committed to helping more overseas brand merchants efficiently “land” in the Chinese market through continuous innovation and upgrading in terms of consumption scenarios, marketing ecology, quality and service, and investment promotion. In July 2025, JD Global Purchase launched the “10 billion thousand product new growth plan” for overseas brand merchants, which means introducing 1,000 new overseas brands within three years to help achieve a cumulative sales growth of 10 billion yuan.

The relevant person in charge of JD Global Purchasing said that in the future, JD Global Purchasing will continue to expand the advantages of direct procurement in Korea, further expand the Korean premium brand matrix, increase the scale of direct procurement from the source, and launch more new product launches and exclusive preferential benefits. At the same time, through continuous improvement of the global supply chain layout, JD Global Shopping will also better meet the diversified and high-quality import and consumption needs of Chinese consumers with “good products, good prices, and direct global access” service capabilities.