RUM Q2 Deep Dive: AI Infrastructure Acquisition Drives Revenue Growth, Margins Remain Under Pressure

Barchart·08/11/2026 09:22:12

Video sharing platform Rumble (NASDAQGM:RUM) reported Q2 CY2026 results exceeding the market’s revenue expectations, with sales up 60.9% year on year to $40.37 million. Its GAAP loss of $0.28 per share was significantly below analysts’ consensus estimates.

Is now the time to buy RUM? Find out in our full research report (it’s free for active Edge members).

StockStory’s Take

Rumble’s results for the second quarter were met with a positive market reaction, driven by the company’s transformative move into AI infrastructure following the acquisition of Northern Data. Management attributed the surge in revenue primarily to the integration of Quake AI, which now operates alongside Rumble’s video platform. CEO Christopher Pavlovski emphasized the shift, stating, “We now operate two distinct, synergistic business units: Rumble, our video platform; and Quake AI, our new cloud and AI infrastructure business.” The company also highlighted increased GPU utilization and a marquee agreement with Together AI as significant contributors to the quarter’s performance.

Looking ahead, management expects continued growth from both its AI infrastructure and video segments, with the upcoming full-quarter contribution from the Northern Data acquisition. CFO Michael Masci outlined plans to issue formal revenue guidance, noting, “We expect revenue between $87 million and $93 million in our first full quarter reflecting Quake AI.” The team is focused on monetizing 250 megawatts of unutilized power, targeting a $3 billion-plus annual run rate, and exploring new revenue opportunities by leveraging Rumble’s video data for AI and robotics applications. Management believes these strategies will position Rumble as a unique player in the evolving AI landscape.

Key Insights from Management’s Remarks

Management credited the quarter’s revenue spike to the full integration of Northern Data, strong GPU utilization, and breakthroughs in AI compute-as-a-service contracts.

• AI compute-as-a-service momentum: The integration of Northern Data’s GPU estate, now branded as Quake AI, drove a sharp increase in AI infrastructure utilization, with over 85% of GPUs running at capacity. Management views this business as the main financial engine going forward.
• Major customer agreement: Rumble signed a multiyear deal with Together AI to deploy NVIDIA HGX B300 GPU capacity, establishing credibility as a large-scale, independent AI infrastructure provider outside the traditional hyperscaler ecosystem. This partnership is seen as a validation of both operational execution and supply chain strength.
• Site and capacity expansion: The company is progressing on developing significant power capacity, targeting 250 megawatts for deployment by 2027, including a flagship site near Atlanta and additional sites in Pittsburgh, Sweden, and Norway. These developments are expected to support substantial revenue growth as the AI market expands.
• Video platform monetization: The Rumble video business saw average monthly active users of 57 million and a 20% quarter-over-quarter increase in average revenue per user. Management is exploring new ways to monetize video data, especially as demand for spatiotemporal data grows in AI and robotics.
• Strategic reporting shift: Going forward, Rumble will provide separate financials for Rumble Video and Quake AI, moving away from single-metric reporting to give investors clearer insight into segment performance and capital allocation.

Drivers of Future Performance

Rumble’s outlook is shaped by scaling its AI compute business, expanding monetization of video data, and disciplined capital allocation.

• AI infrastructure scaling: Management views the monetization of 250 megawatts of undeployed power as a central growth lever. The company expects that demand for AI compute will remain strong, with no near-term risk of capacity outpacing demand, according to CEO Pavlovski.
• Video data monetization: With advances in agentic AI and robotics, Rumble’s trove of video (spatiotemporal) data is expected to become increasingly valuable. Management is actively exploring business models to capitalize on this demand, potentially creating new revenue streams for creators and the company.
• Operational discipline and segment focus: The introduction of formal revenue guidance and the move to segment-level reporting reflect a commitment to transparency and risk management. CFO Masci emphasized that major customer contracts are only signed once hardware and supply are secured, reducing execution risk as the company scales.

Catalysts in Upcoming Quarters

Looking forward, the StockStory team will be watching (1) the pace at which Rumble monetizes its 250 megawatts of targeted data center capacity, (2) the success of separate segment reporting for Rumble Video and Quake AI in providing operational transparency, and (3) management’s ability to translate AI and video data opportunities into sustainable revenue streams. Additional focus will be on execution of new customer agreements and progress at major data center sites.

Rumble currently trades at $6.44, up from $6.21 just before the earnings. In the wake of this quarter, is it a buy or sell? Find out in our full research report (it’s free).

Our Favorite Stocks Right Now

WHILE YOU’RE HERE: Top 9 Market-Beating Stocks. The best stocks don’t just beat the market once. They do it again. And again. Robust revenue growth, rising free cash flow, returns on capital that leave their competition in the dust. The market has already rewarded these businesses.

But our AI platform says the party isn’t over. Find out which 9 stocks made the cut this week — FREE. Get Our Top 9 Market-Beating Stocks for Free HERE.

Stocks that have made our list include now familiar names such as Nvidia (+1,460% between June 2020 and June 2025) as well as under-the-radar businesses like the once-micro-cap company Kadant (+214% between June 2020 and June 2025). Find your next big winner with StockStory today.

This article contains syndicated content. We have not reviewed, approved, or endorsed the content, and may receive compensation for placement of the content on this site. For more information please view the Barchart Disclosure Policy here.