CINNO Research released the August TV panel market: weak demand fixes high supply, and prices may continue to decline

The Zhitong Finance App learned that Charley Zhou Hua, chief analyst at CINNO Research, said that in August, global LCD TV panel procurement demand showed a marginal recovery driven by a sharp increase in inventory at the end of the year and a price-for-volume strategy, but overall restoration efforts were limited. As the head panel factory continues to maintain high operating production, the industry's supply and demand pattern is still in a relaxed range. Overall panel prices continue to decline slightly, and the characteristics of structural differentiation in size continue to show.

In August of this year, the global LCD TV panel market showed the characteristics of weak demand recovery and high supply operation. Overall prices continued to decline and structural differentiation was significant. On the demand side, marginal recovery was driven by a sharp increase in stocking and price-for-volume strategies at the end of the year, but restoration efforts were limited and based on price for volume; the supply-side high generation line utilization rate remained above 85%, and there was no substantial reversal in the loose supply and demand pattern.

From the demand side, global TV brand panel procurement demand picked up marginally in August. On the one hand, leading brands focused on annual performance impetus targets and prepared goods at core promotion nodes at the end of the year in advance, such as domestic “Double Eleven” and “Black 5”. Combined with the October panel factories' expectations to cut production, purchasing intentions increased; on the other hand, brand manufacturers and panel manufacturers reached a consensus on a price-for-volume strategy in the third quarter, which jointly drove the release of shipment scale. Since this round of demand recovery is based on price concessions, the overall panel price in August may continue the downward trend; in terms of structure, it is expected that the decline in demand specifications for 50” to 85” mainstream panels will narrow month-on-month, while the price decline for the rest of the sizes will remain unchanged.

From the supply side, according to CINNO Research data, the average operating rate of the global LCD TV panel high-end line remained at 85% in July, and the overall supply of the industry was at a high level. Entering August, despite a marginal recovery in short-term panel procurement demand, panel factories are expected to maintain a high operating rate of more than 85% based on operating demands to dilute unit costs and consolidate market share, and there is no obvious sign of contraction on the supply side. The current demand recovery is mainly due to structural increases brought about by a major increase in inventory preparation at the end of the year. The overall recovery is limited and is not enough to cover the increase in supply under high operating conditions, and there has been no substantial reversal in the industry's supply and demand easing pattern. Affected by continued pressure on the supply side, panel prices do not have stable fundamental support for the time being, and there is still room for short-term prices to decline.

According to the latest statistics from CINNO Research, the global LCD TV panel overall showed a slight decline in August 2026, and the structural differentiation in size continued. Specifically, the price of 32” to 55” mainstream panels fell by 1 dollar compared to July, with corresponding prices being 32 US dollars, 64 US dollars, 87 US dollars, and 113 US dollars; 65” to 85” panels fell 2 dollars, corresponding to 166 US dollars, 219 US dollars, and 288 US dollars; 98” /100” oversized panels fell 5 US dollars to 415 US dollars from month to month. On the market side, panel prices may continue to decline in September, but the decline is expected to subside marginally. The core support comes from early pricing and sentiment support in anticipation of panel factories' vacations and production cuts in October. There is also a possibility that the market will stop falling in stages; there is a probability that prices will stabilize in October, and the overall trend is still uncertain.