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Henan is the province with the largest watermelon cultivation area in the country. It has ranked first in the country for many years in a row. More than half of these are open-air melons. According to data from the Henan Provincial Department of Agriculture and Rural Affairs, the area of watermelon cultivation in Henan Province reached 3.7 million mu this year, with an estimated yield of 14 million tons. However, under a good harvest, news that watermelons in Henan were slow to sell at low prices hit the screen. Influencers, celebrities, and companies came to the production area to help farmers and help melon farmers carry out the watermelons piled up on the side of the road. Ma Yong, who has been a watermelon broker in Henan for 12 years, is also the first time he has encountered this situation: the price of melons dropped from five to six cents last year to two or three cents, or even one dime more than one catty. Quality issues caused by expanded cultivation and climate, and centralized listing in many places. Multiple factors came together to cause the price of watermelons to plummet. After years of running between production areas and markets and observing the production models of various watermelons, Ma Yong felt more and more that helping farmers can solve temporary problems, but to actually sell melons for a long time, quality must be achieved through planting and sales channels. Growing good melons isn't easy. Some people understand this; others don't. We had to pass the melons test. They only got on the bus when they were at least eight years old, and they all shot down when they were eight ripe or less. Some farmers can knock out three or five melons in one kilogram, while others can knock out 1,200 kg of melons. The intensity of planting, the selected seedlings, and the interplanting of other crops in the field all had an effect, and the level of farmers was uneven.

Zhitongcaijing·08/10/2026 14:17:11
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Henan is the province with the largest watermelon cultivation area in the country. It has ranked first in the country for many years in a row. More than half of these are open-air melons. According to data from the Henan Provincial Department of Agriculture and Rural Affairs, the area of watermelon cultivation in Henan Province reached 3.7 million mu this year, with an estimated yield of 14 million tons. However, under a good harvest, news that watermelons in Henan were slow to sell at low prices hit the screen. Influencers, celebrities, and companies came to the production area to help farmers and help melon farmers carry out the watermelons piled up on the side of the road. Ma Yong, who has been a watermelon broker in Henan for 12 years, is also the first time he has encountered this situation: the price of melons dropped from five to six cents last year to two or three cents, or even one dime more than one catty. Quality issues caused by expanded cultivation and climate, and centralized listing in many places. Multiple factors came together to cause the price of watermelons to plummet. After years of running between production areas and markets and observing the production models of various watermelons, Ma Yong felt more and more that helping farmers can solve temporary problems, but to actually sell melons for a long time, quality must be achieved through planting and sales channels. Growing good melons isn't easy. Some people understand this; others don't. We had to pass the melons test. They only got on the bus when they were at least eight years old, and they all shot down when they were eight ripe or less. Some farmers can knock out three or five melons in one kilogram, while others can knock out 1,200 kg of melons. The intensity of planting, the selected seedlings, and the interplanting of other crops in the field all had an effect, and the level of farmers was uneven.