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Tilray-owned BrewDog rebrands Punk IPA as “Park IPA” for London August campaign

PUBT·08/10/2026 11:00:27
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Tilray-owned BrewDog rebrands Punk IPA as “Park IPA” for London August campaign
  • Tilray Brands unit BrewDog launched a “Park IPA” campaign in London, rebranding its flagship Punk IPA as “Park IPA” through August.
  • Campaign includes a city-wide advertising push, supported by a Deliveroo partnership to sample 20,000 chilled cans to adults 18+.
  • Each sample includes a voucher for a complimentary pint at participating BrewDog bars, aiming to drive trial during peak summer demand.
  • BrewDog also plans retail and online activations across major UK grocers to extend the promotion beyond on-trade channels.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Tilray Brands Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202608100700OMX_____CNEWS_EN_GNW9806589_en) on August 10, 2026, and is solely responsible for the information contained therein.