Market Chatter: Volkswagen to Launch Pick-up Truck Model Under New US Strategy

11:30 PM EDT, 08/09/2026 (MT Newswires) -- Volkswagen (VOW.F) is exploring an offering in the US of a new pick-up truck model as part of the overhaul of the group's strategy for the country, Reuters reported Aug. 7, citing an unnamed company source. The unnamed source said the German carmaker is aiming to launch the new model that will be built in the US before the end of the decade. Volkswagen is yet to decide if it will develop the new model under a partnership, with a final decision expected to be taken in the coming weeks and months. The strategic restructuring will also affect management, with Marco Schubert, former head of sales at Volkswagen's premium brand Audi, set to succeed outgoing Volkswagen Group of America President and Chief Executive Officer Kjell Gruner, the source added. Volkswagen did not immediately respond to a request for comment from MT Newswires. (Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)