Kevin O’Leary Bets Millions on Rare Sports Cards, Calls Them a ‘Legitimate Alternative Asset Class’ That Can Beat Stocks, Gold and Crypto

Investor and television personality Kevin O’Leary bet millions of dollars on rare sports cards, arguing that select collectibles could serve as a long-term alternative investment alongside traditional assets.

O’Leary Bets Millions On Rare Sports Cards

On Saturday, O’Leary said on X that he is investing millions in rare sports cards because he considers them a "legitimate alternative asset class."

"When you look at the historical performance of truly unique pieces, some have appreciated far beyond the S&P 500, gold, and crypto," he said.

His strategy centers on building a concentrated collection of 10 to 20 "exceptional pieces" and holding them for the long term, rather than frequently trading the cards.

"For me, allocating 3 to 5% of a portfolio to an asset class like this makes a lot of sense," O’Leary said.

I’m investing millions in rare sports cards because I see them as a legitimate alternative asset class. When you look at the historical performance of truly unique pieces, some have appreciated far beyond the S&P 500, gold, and crypto.

My strategy is simple, build a portfolio of… pic.twitter.com/N3Eh3wU5sj

— Kevin O'Leary aka Mr. Wonderful (@kevinolearytv) August 8, 2026

O’Leary’s Wealth-Building Strategy

Earlier, O’Leary had emphasized long-term investing, diversification and disciplined portfolio management.

He advised young investors to put $1,000 into a broad index such as the S&P 500, keep contributing and let compounding build wealth over decades.

In crypto, O’Leary had favored Bitcoin and Ethereum, which accounted for 90% of his crypto portfolio by April 2026 after he exited altcoins following the October 2025 crash.

He had also predicted Bitcoin could reach $150,000-$200,000 if clearer U.S. regulations boosted institutional adoption.

O’Leary had also recommended limiting individual holdings to 5% of a portfolio, selling portions when positions grew beyond that level.

Munger’s Real Estate Investment Lesson

Berkshire Hathaway Vice Chair Charlie Munger had built his early fortune through Southern California real estate, earning about $3 million to $4 million from several development projects before leaving law to focus on investing.

However, at Berkshire Hathaway’s 2002 annual meeting, he said real estate was generally a poor investment for corporations because of their Subchapter C tax structure.

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

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