Helen's (09869) Fa Ying Guang expects mid-term net profit of about 12 million yuan to 16 million yuan

According to the Zhitong Finance App, Helen's (09869) announced that: (i) The Group's revenue for the six months ending June 30, 2026 will be in the range of approximately RMB 220 million to RMB 260 million, while the Group's revenue for the six months ended June 30, 2025 will be approximately RMB 291 million. The decline in revenue in the first half of 2026 was mainly due to a decrease in the number of directly-managed stores in the first half of 2026 compared to the first half of 2025, and the decline in the revenue performance of stores in the first half of 2026 compared to the first half of 2025 due to fluctuations in the market environment;

(ii) The Group's adjusted net profit for the first half of 2026 (measured by non-Hong Kong financial reporting standards) will be in the range of approximately RMB 22 million to RMB 26 million, while the Group's adjusted net profit for the first half of 2025 is approximately RMB 54.83 million (calculated according to the caliber described below in this announcement); and

(iii) The Group will record a net profit of approximately RMB 12 million to RMB 16 million in the first half of 2026, while net profit for the first half of 2025 is approximately RMB 50.33 million. The decrease in net profit was mainly due to the decline in revenue in the first half of 2026 and the implementation of a new price structure starting in April 2026, which involved reducing the sales price of all alcoholic beverages, but due to the fact that the existing inventory in the original supply chain still needed to be consumed, there was a time lag in the inventory design and production cycle of the new supply chain.