Thanks to the synergy with UGC content on the main platform, the growth in local lifestyle short videos and search traffic exceeded expectations, driving Douyin Life Service's transaction volume to increase by more than 50% year-on-year in the first half of 2026, exceeding the target. The platform raised its annual transaction volume target in mid-year. The independent app “DouSheng Province” became another key source of incremental growth. Today, Douyin Province launched the “Find a Store” portal to further strengthen users' stickiness and store search mentality, and form more synergy with the Douyin main terminal through the “Find a Product+Find a Store” two-wheel drive. At present, the number of daily active users in Diao Province has exceeded 15 million, and the local lifestyle mentality continues to grow.

Thanks to the synergy with UGC content on the main platform, the growth in local lifestyle short videos and search traffic exceeded expectations, driving Douyin Life Service's transaction volume to increase by more than 50% year-on-year in the first half of 2026, exceeding the target. The platform raised its annual transaction volume target in mid-year. The independent app “DouSheng Province” became another key source of incremental growth. Today, Douyin Province launched the “Find a Store” portal to further strengthen users' stickiness and store search mentality, and form more synergy with the Douyin main terminal through the “Find a Product+Find a Store” two-wheel drive. At present, the number of daily active users in Diao Province has exceeded 15 million, and the local lifestyle mentality continues to grow.