In the first half of 2026, the national marine tourism industry continued to heat up, with ocean passenger traffic and passenger turnover increasing by 4.6% and 5.4%, respectively. As the consumption potential of marine tourism continues to be unleashed, travel methods are shifting from traditional sea-watching sightseeing to immersive and diversified marine experiences. The “Yujian-Xiamen Sea Tour” series of products creates night cruises with ship-shore linkage and sea-land interaction. The Qingdao Ocean Tourism Joint Operator uses “Sea +” to create diverse immersive consumption scenarios, and Dongshan Island and Pingtan in Fujian create diverse marine tourism formats such as sailing trips to the sea, characteristic marine leisure fishing rows, and kite surfing.

In the first half of 2026, the national marine tourism industry continued to heat up, with ocean passenger traffic and passenger turnover increasing by 4.6% and 5.4%, respectively. As the consumption potential of marine tourism continues to be unleashed, travel methods are shifting from traditional sea-watching sightseeing to immersive and diversified marine experiences. The “Yujian-Xiamen Sea Tour” series of products creates night cruises with ship-shore linkage and sea-land interaction. The Qingdao Ocean Tourism Joint Operator uses “Sea +” to create diverse immersive consumption scenarios, and Dongshan Island and Pingtan in Fujian create diverse marine tourism formats such as sailing trips to the sea, characteristic marine leisure fishing rows, and kite surfing.