Due to higher component production costs, continued rise in memory chip prices, and lack of pressure for long-term contracts with suppliers, Sony SIE is considering once again increasing the recommended retail price of its game consoles and accessories before “GTA 6” goes on sale to make up for current financial losses. Industry analysts believe that since “GTA 6” has huge media influence, the platform hopes to increase sales profit margins through this super blockbuster, and there is no need to worry about a sharp drop in consumer demand.

Due to higher component production costs, continued rise in memory chip prices, and lack of pressure for long-term contracts with suppliers, Sony SIE is considering once again increasing the recommended retail price of its game consoles and accessories before “GTA 6” goes on sale to make up for current financial losses. Industry analysts believe that since “GTA 6” has huge media influence, the platform hopes to increase sales profit margins through this super blockbuster, and there is no need to worry about a sharp drop in consumer demand.