Changes in US stocks | Reddit (RDDT.US) plummeted by nearly 22% CEO warns AI to reshape search traffic flow

The Zhitong Finance App learned that on Friday, Reddit (RDDT.US) jumped low and the decline continued to expand. As of press release, the decline was nearly 22%. According to the news, Reddit recently released its financial report for the second quarter of 2026, achieving revenue of 805 million US dollars, an increase of 61% year on year; net profit to mother was 253 million US dollars, up 183% year on year, and the overall financial performance was impressive. However, CEO Steve Hoffman issued an early warning about current fluctuations in search traffic. He pointed out that the number of visits from search engines has fluctuated drastically recently, and the main reason is the accelerated application of artificial intelligence in the search field.

Hoffman specifically mentioned the significant impact of the AI overview function introduced by Google on the industry landscape. The AI overview system summarizes and presents information directly on the search results page, and users do not need to click to jump to the original content platform. This change has led to a significant decrease in direct visits to content platforms like Reddit. For platforms that have always relied heavily on search engine traffic and need active users to generate ad revenue, this is certainly a sign worth wary of.