Play (09890): The new Q version of the martial arts mobile game “Hot Bloods: Awakening” officially launches all-platform public beta

Zhitong Finance App News, Zuping (09890) announced that the Group will operate and release a new Q version of the martial arts mobile game “Hot Blood River: Awakening” (new game) based on the classic IP “Hot Blood River”. The new game will officially launch full-platform public testing on July 31, 2026.

“Hot Blood Online” was launched by Korea's Mgame Co., Ltd. in 2005, and has attracted a large number of players with its relaxed and humorous martial arts style, clear character settings, and rich gameplay. As a result, “Hot Blood River” gradually became a classic martial arts game IP with broad market recognition and a deep user base. After more than 20 years of continuous operation and diversified product development, “Hot Blood” has formed a mature IP content system. Its easy and bright Q version martial arts style and multiplayer social gameplay have carried the game memories and emotional recognition of many generations of players.

As a new martial arts mobile game based on the classic “Hot Blood River” IP, “Hot Blood River: Awakening” continues the Q version of the original martial arts style, classic career system, and Jianghu worldview, and combines the experience needs of current mobile game users to optimize and upgrade character development, equipment systems, and mobile terminal operation experience. While inheriting the core content and characteristic gameplay of classic IP, the new game enhances the playability and long-term operation potential of the product by optimizing the product rhythm and enriching game content, and injects new vitality into the continuous development of classic IP in the mobile game market.

In recent years, the Group has continued to explore the long-term value of the “Hot Blood River” IP, and has successively released a number of popular “Hot Blood Rivers” IP mobile game products such as “National Jianghu” and “Hot Blood Rivers: Return”. Among them, “Hot Blood: Homecoming” performed well in several international markets: successfully topped the App Store free list in Korea; topped the Google Play, App Store, and LDPlayer free lists respectively in Thailand; and achieved excellent results in the App Store free list top 1 and top 2 best sellers in Taiwan. The impressive market performance of game products further validates the user base and sustainable development potential of the “Hot Blood” IP in different international markets.

In the current context of the mobile game market, the continuous development of classic IP products requires not only effective inheritance of the core content of IP, but also continuous optimization of the product rhythm, operation experience and long-term operation mechanism in line with the gaming habits of contemporary users. The development and distribution of “Hot Blood River: Awakening” is a further layout for the Group in the direction of rejuvenating the Q version of the martial arts game category and classic IP based on the “AI+ Game” capability system.

The Group will continue to develop long-term development around classic IP, continuously enrich game content, optimize user experience and improve product matrices through product iterative upgrades and content innovation, and promote the continuous release of classic IP values. The launch of “Hot Blood Rivers: Awakening” reflects the Group's development ideas to create high-quality games and extend the product life cycle through innovation and iteration, and will further enrich the Group's product reserves in the classic IP field.