On July 31, Sina Finance's “Wine Industry Insider” learned exclusively from dealers and industry insiders that Wuliangye has recently tightened its investment in various subsidies for channel dealers. The overall cost of the dealer's eighth-generation Wuliangye has risen from around 800 yuan to 850 yuan/bottle to around 850 yuan to about 900 yuan/bottle, an increase of about 50 yuan/bottle compared to before the tightening. Wuliangye has yet to respond to the above situation. In terms of wholesale prices, up to now, the batch price of the eighth-generation Wuliangye is about 748 yuan to 775 yuan/bottle. In terms of terminal prices, according to Sina Finance's “Wine Price Index”, the terminal price of the eighth-generation Wuliangye has been falling continuously recently, from 790 yuan/bottle on July 28 to 776 yuan/bottle today. Xiao Zhuqing, an independent commentator in the Chinese liquor industry, said that as one of the representatives of high-end liquor, the market opening rate is relatively not high enough. “Some big merchants have taken advantage of scale and are trading everywhere, causing prices across the country to be very chaotic. The vast majority of dealers are selling at a loss, which seriously affects dealers' enthusiasm for sales.”

On July 31, Sina Finance's “Wine Industry Insider” learned exclusively from dealers and industry insiders that Wuliangye has recently tightened its investment in various subsidies for channel dealers. The overall cost of the dealer's eighth-generation Wuliangye has risen from around 800 yuan to 850 yuan/bottle to around 850 yuan to about 900 yuan/bottle, an increase of about 50 yuan/bottle compared to before the tightening. Wuliangye has yet to respond to the above situation. In terms of wholesale prices, up to now, the batch price of the eighth-generation Wuliangye is about 748 yuan to 775 yuan/bottle. In terms of terminal prices, according to Sina Finance's “Wine Price Index”, the terminal price of the eighth-generation Wuliangye has been falling continuously recently, from 790 yuan/bottle on July 28 to 776 yuan/bottle today. Xiao Zhuqing, an independent commentator in the Chinese liquor industry, said that as one of the representatives of high-end liquor, the market opening rate is relatively not high enough. “Some big merchants have taken advantage of scale and are trading everywhere, causing prices across the country to be very chaotic. The vast majority of dealers are selling at a loss, which seriously affects dealers' enthusiasm for sales.”