On July 31, the “2026 Global E-sports Conference” was successfully held at the Jing'an Shangri-La Hotel, Shanghai. Zhang Yijun, the first vice chairman of the China Audiovisual and Digital Publishing Association and chairman of the Game Industry Committee, released the “Report on China's E-sports Industry from January to June 2026" at the conference and gave a detailed interpretation of the report. In the first half of 2026, driven by the continuous optimization of relevant policies of various local governments, the scale of China's e-sports industry was further expanded, and the integration with technology, culture and entertainment was further deepened, and it has become a growth point that cannot be ignored in the digital economy and cultural industry.

On July 31, the “2026 Global E-sports Conference” was successfully held at the Jing'an Shangri-La Hotel, Shanghai. Zhang Yijun, the first vice chairman of the China Audiovisual and Digital Publishing Association and chairman of the Game Industry Committee, released the “Report on China's E-sports Industry from January to June 2026" at the conference and gave a detailed interpretation of the report. In the first half of 2026, driven by the continuous optimization of relevant policies of various local governments, the scale of China's e-sports industry was further expanded, and the integration with technology, culture and entertainment was further deepened, and it has become a growth point that cannot be ignored in the digital economy and cultural industry.