LY Corp joins SoftBank, PayPay in strategic partnership with Seven & i, 7-Eleven Japan

• Seven & i Holdings, Seven-Eleven Japan, SoftBank, PayPay and LY Corporation formed a strategic partnership to link 7-Eleven stores with digital services.
• Partnership targets next-generation customer experiences across Japan’s 20,000-plus 7-Eleven stores, using integrated accounts, loyalty programs, mini apps.
• Plan includes integrating Seven & i’s 7iD membership into PayPay accounts, enabling PayPay Points and V Points to function as 7-Eleven store points.
• Partners also plan AI-driven upgrades to store operations, using SoftBank capabilities to streamline management, supply chain efficiency, customer analytics.
• Seven & i set ¥300 billion capital partnerships, including ¥100 billion each with SoftBank, PayPay, Sumitomo Mitsui Card, to support execution.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. LY Corporation published the original content used to generate this news brief on July 31, 2026, and is solely responsible for the information contained therein.