On the afternoon of July 30, the China International Entertainment Digital Industry Conference was held. At the conference, Century Huatong President Xie Fei delivered a speech and put forward an opinion: originality does not come from breadth, but from depth. She shared her past experience: “In the past two years, the AI big model has reduced the threshold for content production to almost zero. Image generation is measured in seconds, and video generation is measured in minutes. The team told me that now the amount of marketing materials produced by one person using AI tools in a day is equivalent to the weekly workload of a team of five people in the past.” She said, “But it also has a counterintuitive result: when everyone runs fast, what opens the gap is those things that are “not fast” — continuous understanding of one direction; long-term tracking of user needs; and when others change tracks, you choose to take the path in front of you to the extreme.” Xie Wei said that he has also paid quite a bit of tuition fees in the past few years: there is a big gap between data and expectations for newly launched products. When reviewing the review, I discovered that the fundamental mistake was not execution, but rather that “why can we do it well” from the beginning was not clear. We thought we could “learn,” but users don't need replicas. She emphasized, “The key to the formation of original genes is not “doing” but “not doing anything.” Knowing what not to do is harder than knowing what to do. The same goes for classic IPs in the industry that have gone through cycles. Instead of surviving by keeping up with the old, they are constantly using new technology and new channels to re-express themselves, making their stocks grow exponentially. So the depth of originality itself is the scarcest source of originality.”

On the afternoon of July 30, the China International Entertainment Digital Industry Conference was held. At the conference, Century Huatong President Xie Fei delivered a speech and put forward an opinion: originality does not come from breadth, but from depth. She shared her past experience: “In the past two years, the AI big model has reduced the threshold for content production to almost zero. Image generation is measured in seconds, and video generation is measured in minutes. The team told me that now the amount of marketing materials produced by one person using AI tools in a day is equivalent to the weekly workload of a team of five people in the past.” She said, “But it also has a counterintuitive result: when everyone runs fast, what opens the gap is those things that are “not fast” — continuous understanding of one direction; long-term tracking of user needs; and when others change tracks, you choose to take the path in front of you to the extreme.” Xie Wei said that he has also paid quite a bit of tuition fees in the past few years: there is a big gap between data and expectations for newly launched products. When reviewing the review, I discovered that the fundamental mistake was not execution, but rather that “why can we do it well” from the beginning was not clear. We thought we could “learn,” but users don't need replicas. She emphasized, “The key to the formation of original genes is not “doing” but “not doing anything.” Knowing what not to do is harder than knowing what to do. The same goes for classic IPs in the industry that have gone through cycles. Instead of surviving by keeping up with the old, they are constantly using new technology and new channels to re-express themselves, making their stocks grow exponentially. So the depth of originality itself is the scarcest source of originality.”