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    Does Softer Q2 Sales Guidance Hint At A Turning Point In Hershey’s (HSY) Pricing Power?

    Simply Wall St·07/30/2026 05:12:45
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    • Earlier this week, analysts reported that Hershey’s upcoming Q2 results are now expected to show softer-than-anticipated revenue, reflecting weaker North American confectionery consumption despite projected earnings per share of US$1.45 on revenue of US$2.65 billion.
    • An interesting twist is that, even with an expected 19.8% year-over-year EPS increase, consensus earnings forecasts have been trimmed in the past month, underscoring growing concern about demand softness.
    • We’ll now examine how softer North American confectionery demand and reduced revenue expectations may influence Hershey’s broader investment narrative.

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    Hershey Investment Narrative Recap

    To own Hershey, you generally need to believe that its brands and snacking portfolio can remain relevant even as consumers pull back or trade down. The latest expectation for softer Q2 revenue highlights near term pressure from weaker North American confectionery demand, which matters because it directly tests that demand resilience. For now, this datapoint mainly reinforces the existing short term risk around the consumer environment rather than changing the core long term brand and diversification story.

    Against this backdrop, Hershey’s upcoming launch of REESE'S PIECES with Chocolate Cookie, its first major U.S. REESE'S PIECES innovation in a decade, looks particularly relevant. It speaks to one of the key potential catalysts: using innovation in less cocoa intensive, branded snacks to support pricing, mix, and shelf presence even when volumes are soft. How well this and other new products perform will be important context for any Q2 commentary on demand and margin pressures.

    Yet, even if brands feel solid today, investors should be aware that the real pressure point could be how sustained volume softness interacts with already high cocoa costs and...

    Read the full narrative on Hershey (it's free!)

    Hershey's narrative projects $13.1 billion revenue and $2.1 billion earnings by 2029. This requires 2.9% yearly revenue growth and about a $1.0 billion earnings increase from $1.1 billion today.

    Uncover how Hershey's forecasts yield a $207.71 fair value, a 13% upside to its current price.

    Exploring Other Perspectives

    HSY 1-Year Stock Price Chart
    HSY 1-Year Stock Price Chart

    Some of the lowest estimate analysts already expected only about 2.3% annual revenue growth and US$2.1 billion in earnings by 2029, so this softer demand news may reinforce their more cautious view that Hershey’s core confectionery exposure and input cost risks could weigh more heavily than the consensus narrative suggests.

    Explore 5 other fair value estimates on Hershey - why the stock might be worth as much as 66% more than the current price!

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    This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.