On July 25, the General Administration of Market Regulation imposed administrative penalties on Ctrip Group Co., Ltd. for abusing its dominant position in the market to carry out a monopoly in accordance with the law. The total amount of fines was 5.179 billion yuan. On the day the penalty was announced, Ctrip CEO Sun Jie issued an internal email to all employees, synchronizing the company's core judgment on the incident, the direction of rectification, and uniform external action guidelines for all employees. Sun Jie said in an internal letter that at present, the company's overall business is running smoothly and in an orderly manner. User reservations and travel services are guaranteed normally, cooperation links with domestic and foreign wine travel partners are stable, and the daily operations of various business lines are not affected by this penalty. He also said that this regulatory penalty is an important opportunity for the company to sort out its business model and calibrate its industrial positioning. In response to the issues pointed out in the punishment, Ctrip has formed complete rectification measures and will publicize them to the public. In addition, the internal letter also set out a three-point action guideline for all employees: uniformly conveying a sincere rectification attitude in the face of inquiries from family and friends; replacing oral explanations with actual services and rectification actions in the face of merchants and consumers; no need to worry and argue in the face of public opinion questions, and responding to disputes with an implemented fair cooperation mechanism, industrial support policy, and long-term compliance system.

On July 25, the General Administration of Market Regulation imposed administrative penalties on Ctrip Group Co., Ltd. for abusing its dominant position in the market to carry out a monopoly in accordance with the law. The total amount of fines was 5.179 billion yuan. On the day the penalty was announced, Ctrip CEO Sun Jie issued an internal email to all employees, synchronizing the company's core judgment on the incident, the direction of rectification, and uniform external action guidelines for all employees. Sun Jie said in an internal letter that at present, the company's overall business is running smoothly and in an orderly manner. User reservations and travel services are guaranteed normally, cooperation links with domestic and foreign wine travel partners are stable, and the daily operations of various business lines are not affected by this penalty. He also said that this regulatory penalty is an important opportunity for the company to sort out its business model and calibrate its industrial positioning. In response to the issues pointed out in the punishment, Ctrip has formed complete rectification measures and will publicize them to the public. In addition, the internal letter also set out a three-point action guideline for all employees: uniformly conveying a sincere rectification attitude in the face of inquiries from family and friends; replacing oral explanations with actual services and rectification actions in the face of merchants and consumers; no need to worry and argue in the face of public opinion questions, and responding to disputes with an implemented fair cooperation mechanism, industrial support policy, and long-term compliance system.