Recently, Maotai direct-run stores in Beijing, Shanghai and other places have raised the price of the 53-degree, 500ml Flying Moutai to 1,719 yuan/bottle, which is higher than the price of 1,639 yuan/bottle on the i-Maotai platform. A Maotai direct-run store source told reporters that this move is mainly to implement consumer-centered market-based reforms, and to follow the price. In the future, Maotai direct stores may price factors such as comprehensive store operating costs against actual transaction prices on the retail side of the market to ensure market fairness.

Recently, Maotai direct-run stores in Beijing, Shanghai and other places have raised the price of the 53-degree, 500ml Flying Moutai to 1,719 yuan/bottle, which is higher than the price of 1,639 yuan/bottle on the i-Maotai platform. A Maotai direct-run store source told reporters that this move is mainly to implement consumer-centered market-based reforms, and to follow the price. In the future, Maotai direct stores may price factors such as comprehensive store operating costs against actual transaction prices on the retail side of the market to ensure market fairness.