Recently, the Trademark Office of the State Intellectual Property Office updated information in the “Heart Trademarks” management column. As of the same day, 69 “fraudulent trademarks have been declared invalid ex jure”, and various text and graphic trademarks such as “Colgate-Clean Jinbai”, “Colgate-Cool and Strong White”, “Colgate Cool and Strong White” and “Colgate Cool and Cool White” have been added to the list. According to the column announcement, the above 4 trademarks of Colgate-Palmolive were “declared invalid ex jure” on May 27, 2026, and the current trademark status shows that “registered trademarks have been withdrawn.”

Recently, the Trademark Office of the State Intellectual Property Office updated information in the “Heart Trademarks” management column. As of the same day, 69 “fraudulent trademarks have been declared invalid ex jure”, and various text and graphic trademarks such as “Colgate-Clean Jinbai”, “Colgate-Cool and Strong White”, “Colgate Cool and Strong White” and “Colgate Cool and Cool White” have been added to the list. According to the column announcement, the above 4 trademarks of Colgate-Palmolive were “declared invalid ex jure” on May 27, 2026, and the current trademark status shows that “registered trademarks have been withdrawn.”