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    Does Marriott’s New All Inclusive Deals in Jamaica and Zanzibar Shift the Bull Case for MAR?

    Simply Wall St·07/24/2026 17:27:04
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    • Marriott International recently signed two all-inclusive resort development agreements with Catalonia Hotels & Resorts for properties in Montego Bay, Jamaica, and Zanzibar, Tanzania, expanding its presence in high-demand leisure destinations.
    • This push into the all-inclusive segment highlights Marriott’s effort to broaden its fee-based global portfolio and capture more leisure-focused travel spending.
    • We’ll now examine how Marriott’s expansion into all-inclusive resorts with Catalonia could influence its existing investment narrative and growth assumptions.

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    Marriott International Investment Narrative Recap

    To own Marriott, you need to believe its asset light, fee driven model and global pipeline can keep compounding even if RevPAR growth cools. The Catalonia all inclusive deals expand Marriott’s reach in leisure heavy markets, but they do not materially change the key near term catalyst, which remains execution on its large global pipeline, or the biggest risk, that softer demand and heavier tech and labor costs could pressure margins.

    The most relevant recent announcement alongside the Catalonia agreements is the beta launch of Ask Bonvoy, Marriott’s AI powered search tool across its digital channels. Together, a broader all inclusive footprint and sharper digital engagement speak to the same catalyst: using technology and loyalty to drive higher direct bookings and fee revenue while trying to offset risks from slower RevPAR growth, cost inflation, and ongoing technology investment needs.

    Yet behind the growth story, investors should be aware of the risk that persistent wage pressures and property level labor shortages could...

    Read the full narrative on Marriott International (it's free!)

    Marriott International’s narrative projects $30.7 billion revenue and $3.8 billion earnings by 2029. This requires 62.3% yearly revenue growth and about a $1.2 billion earnings increase from $2.6 billion today.

    Uncover how Marriott International's forecasts yield a $380.83 fair value, a 4% upside to its current price.

    Exploring Other Perspectives

    MAR 1-Year Stock Price Chart
    MAR 1-Year Stock Price Chart

    The most bullish analysts were assuming revenues could reach about US$36.4 billion and earnings US$4.2 billion, a far more optimistic path than consensus, yet recent developments in all inclusive growth and China and Saudi expansion could cause both cautious and optimistic views to shift in different directions.

    Explore 5 other fair value estimates on Marriott International - why the stock might be worth as much as 22% more than the current price!

    Decide For Yourself

    Disagree with existing narratives? Extraordinary investment returns rarely come from following the herd, so go with your instincts.

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    This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.