As the price of memory chips continues to soar, driving up the cost of the iPhone, Apple is putting pressure on the upstream supply chain to drastically reduce the price of OLED screens from its display panel suppliers. On July 24, according to foreign media reports, Apple proposed to the panel supplier that the price of the OLED panel used in the iPhone 18 Pro Max is about 70 US dollars, which is about 20% lower than the previous generation. Industry insiders estimate that the average price of panels currently supplied by Samsung Display and LG Display is $66.5, which is even lower than Apple's pricing.

As the price of memory chips continues to soar, driving up the cost of the iPhone, Apple is putting pressure on the upstream supply chain to drastically reduce the price of OLED screens from its display panel suppliers. On July 24, according to foreign media reports, Apple proposed to the panel supplier that the price of the OLED panel used in the iPhone 18 Pro Max is about 70 US dollars, which is about 20% lower than the previous generation. Industry insiders estimate that the average price of panels currently supplied by Samsung Display and LG Display is $66.5, which is even lower than Apple's pricing.